
What you need to read today: bumper pay, programmatic fraud, and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
Interest in native advertising is on the rise – but why now and how has native evolved for the modern marketer? New Digital Age (NDA) in association with Adyoulike, recently hosted a roundtable discussion of industry experts to explore what native advertising means today, and how advertisers and their agencies are leveraging native in 2022.
The new whitepaper – Making Sense of Mass Mentions – highlights the growing scale of the problem brands face with cancel culture and explores the risks misinformation and harmful content poses to brand reputation.
Today on International Women’s Day, Hootsuite powers the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.
Chris Wylie, the data analyst and whistleblower behind the Cambridge Analytica/Facebook revelations that sparked a massive overhaul of privacy legislation across the globe, believes society is not ready to deal with the potential implications of the metaverse.
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.
More than half of respondents reported they increased in-house team headcount by one to two people (29%) or three to five people (28%).
40% of consumers are more
Philip Gale of InMobi explores the potential of mobile gaming for brands’ marketing strategies…
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).