General
What you need to read today: bumper pay, programmatic fraud, and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
March 16, 2022
Michael Feeley
General
Consumers more willing to share data in 2022, finds study
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
March 16, 2022
Publishing
Restless Native: why perspectives on native advertising are evolving in 2022
Interest in native advertising is on the rise – but why now and how has native evolved for the modern marketer? New Digital Age (NDA) in association with Adyoulike, recently hosted a roundtable discussion of industry experts to explore what native advertising means today, and how advertisers and their agencies are leveraging native in 2022.
March 14, 2022
General
Cancel culture and online misinformation spell double trouble for brands
The new whitepaper – Making Sense of Mass Mentions – highlights the growing scale of the problem brands face with cancel culture and explores the risks misinformation and harmful content poses to brand reputation.
March 11, 2022
Social Media
Hootsuite celebrates International Women’s Day with World Woman Hour
Today on International Women’s Day, Hootsuite powers the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.
March 9, 2022
Social Media
Whistleblower Chris Wylie: society is not ready for the metaverse
Chris Wylie, the data analyst and whistleblower behind the Cambridge Analytica/Facebook revelations that sparked a massive overhaul of privacy legislation across the globe, believes society is not ready to deal with the potential implications of the metaverse.
March 7, 2022
General
What you need to read today: crypto ad standards breach, esports targets female players and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
March 2, 2022
General
TV on top as Nielsen releases 2021 ad spending figures
The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.
March 2, 2022
General
In-house marketing teams continue to grow in size and scope
More than half of respondents reported they increased in-house team headcount by one to two people (29%) or three to five people (28%).
March 2, 2022
General
Consumer thinking has shifted on brand conversations, finds research
40% of consumers are more
February 24, 2022
Mobile
Why FMCG brands should be tapping into Mobile Gaming
Philip Gale of InMobi explores the potential of mobile gaming for brands’ marketing strategies…
February 23, 2022
Publishing
What you need to read today: in-game campaigns, subscriber gains, and more
New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
February 22, 2022
