Programmatic advertising and GenAI: what brands need to know
Sinan Erhan, Head of UK and Partner at OMMAX, tells New Digital Age why programmatic advertising combined with AI will lead to a revolution in adtech…
Sinan Erhan, Head of UK and Partner at OMMAX, tells New Digital Age why programmatic advertising combined with AI will lead to a revolution in adtech…
Publicis Media UK has appointed Jane Holding as Chief Client Officer in a newly created role…
Independent agency Roast have appointed George Stolton to the position of Head of Biddable, following over six years at the company…
Research from Storyblok has revealed
Research from Quantcast has found that if The Oscars were based on engagement with movies and their stars, the ‘Best Picture’ category would be dominated by films with a female lead.
Mediahub, along with platform partner SeenThis, recently tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen…
The entry deadline for the JCDecaux Programmatic DOOH Live Awards, in association with New Digital Age, has been extended until 23:59 GMT on 22nd March 2024. Here, event judge Dom Kozak, Head of Programmatic at JCDecaux, shares his top tips for creating a successful entry…
Omnichannel advertising platform Mediaocean has announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its solutions to a range of key markets around the world…
To mark International Women’s Day and our Digital Women Lunch 2024, we’ve been chatting with some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Here, we chat with Lexi Clarke, Agency Director, ActionRocket…
Nectar360 has launched Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform…
New Digital Age (NDA) has announced its full line-up of speakers and partner organisations for its 2024 Digital Women International Women’s Day (IWD) Lunch…
A new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration and gathers expert insights and commentary from brand marketers such as Richard Bettinson, Senior Director of Media insight, Strategy and Planning at Hilton; Sarah Robertson, Director of Product at Experian; Clementina Piazza, Business Development Lead, Pinterest, and more…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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