Interviews, insight & analysis on digital media & marketing

Agencies

The NDA Cannes Roundtable:  is video measuring up for digital marketers?

New Digital Age (NDA), in association with Outbrain,  recently posed these questions and others to a panel of industry experts at the recent Cannes Lions festival. NDA’s editor Justin Pearse chaired the conversation and was joined by Kai Henniges, CEO & Co- Founder at video intelligence AG (now part of Outbrain), NDA’s partner for the event.

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Programmatic

Pretty Green Lies: How can brands be more accurate and authentic in their ‘green’ marketing?

New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.

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Publishing

IMTB launches new regulatory advice service

The Influencer Marketing Trade Body (IMTB) has launched REASSURE, a regulatory advice service. Exclusive to IMTB, members can now benefit from one-to-one telephone consultations with Hashtag Ad Consulting, the leading legal and regulatory compliance consultancy.

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