Poppins, the London-headquartered agency operating at the intersection of technology and creativity, has acquired multi-award-winning, social-first agency The Tree…
Consumer electronics brand Casio has increased conversion rates on its Casio and G-Shock UK sites by using Nosto’s Commerce Experience Platform to personalise the experience for customers buying its watches, calculators, and musical instruments…
MarTech scaleup Lunio has appointed Nick Morley as its Chairperson. Morley is a marketing technology veteran with over two decades of experience working with public companies, as well as VC and PE backed scaleups…
Wavemaker UK recently promoted Andy Collins to the post of Head of Planning. New Digital Age spoke to Collins and asked how media planners are navigating the challenges of an increasingly complex and fragmented media landscape…
AI dubbing company Papercup® has struck a partnership with the World Poker Tour® (WPT®) , as the global poker brand swaps out traditional localisation methods in favour of AI-powered tools for the very first time…
Integrated communications agency tigerbond has strengthened its presence in the north of England with the appointment of Emma Streets as the company’s first ‘head of the north’…
New Digital Age and The Advisory Collective recently hosted the 2024 Digital Women International Women’s Day (IWD) Lunch in partnership with ActionRocket, BBC Studios Social, and Evening Standard…
C-Screens, a leading TV Out-of-Home (TVOOH) broadcaster in the UK, has demonstrated its commitment to advancing transparency and accuracy in TV viewership reporting by successfully completing its audit process with RSMB…
Swedish oat milk brand Oatly has announced a new partnership with Jellyfish, the integrated global digital marketing business…
A joint venture between digital marketing agencies AccuraCast in the UK and Motivity in the US has been launched to help UK brands successfully reach international audiences…
Ocean Outdoor has added Manchester’s Printworks SkyLights, the largest digital ceiling in Europe, to its premium digital out of home (DOOH) portfolio…
Global social media agency Social Element has refreshed its leadership team, with Linn Frost and Ashley Cooksley becoming Global co-CEOs and current CEO, Tamara Littleton becoming Executive Chair…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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