VIOOH, a premium global digital out of home (DOOH) supply-side platform, has announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression…
AI software and production agency Wooshii has
A new study released by the UK’s leading Out of Home media and infrastructure company, Clear Channel UK, reveals that demand for sustainable products is higher than ever, with one in three Brits (30%) willing to pay up to 10% more for a sustainable product compared to the non-sustainable equivalent, even amidst the cost of living crisis…
TikTok has expanded its TikTok For Good Launchpad into the UK, empowering brands and creative agencies to create campaigns for non-governmental organisations (NGOs) that foster positive change. Building on its successful rollout in APAC last year, the initiative supports TikTok’s commitment to using entertainment for meaningful societal impact…
Online retailers saw a significant increase in online Halloween sales, bolstered by the event (31 Oct) falling during school half-term as well as coinciding with Diwali, according to data from Wunderkind, an AI-driven performance marketing solution…
Strategy is foundational for uniting and empowering marketing teams, while providing direction and stability, says Juliette Aiken, CMO of Dotdigital…
Adform, the most powerful and safe media buying platform in the world, has expanded its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally…
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions…
Tubi, Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, has appointed Ross Appleton as General Manager, UK…
Henry Reed, Director of Digital Marketing at Warner Bros. Discovery UK explains why he believes the use of data collaboration will continue to increase “at pace”…
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