Technology
A Brief History of Video Advertising
The dark curtains of “video black
boxes” have finally been opened, writes Gareth Holmes, Vice President EMEA & APAC, SeenThis…
7 June 2023
NDA Contributor
Retail
Retail Media: Want to invest? First you need to know the risks
Fred Marthoz, VP of Revenue & Global Partnerships at Lotame, discusses what marketers should consider before going all-in on retail media.
2 June 2023
Technology
Time for a MarTech ecosystem rethink?
Poor utilisation can mean that MarTech investment falls under the CFO’s spotlight, writes Simon Ward, CEO of Inspired Thinking Group…
2 June 2023
Omnichannel
Why digital and mail make perfect marketing partners
A digital-only strategy could exclude large sections of your database from receiving information, writes Mark Brown of Go Inspire…
30 May 2023
Strategy
Retain to gain: why effective retention strategies have never been more important
Brands that are shifting their focus to cost-effective retention strategies will need to focus on data, loyalty programmes, customer data platform (CDP) optimisation, and personalisation, writes Emma Sahota of Astound Commerce…
25 May 2023
Agencies
Thriving in a transformed working world (part two)
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
25 May 2023
Technology
ChatGPT content: is emotional intelligence the missing link?
AI can’t perform all elements of a marketer’s role, writes Lottie Namakando of iCrossing…
25 May 2023
Strategy
Embracing econometric modelling to understand media effectiveness
By synthesising the multiple touchpoints that customers interact with, marketers can view a unified picture of their campaign’s impact and performance, writes Anthony Pey of Medialab…
24 May 2023
Strategy
When the pressure’s on, you’re more likely to be a #Clickhead
Sure, measuring clicks is easy and satisfying but CTRs are a hollow metric. writes Tom Stevens of IAB UK…
24 May 2023
Agencies
Thriving in a transformed working world
This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.
18 May 2023
Technology
Q&A: why real-time web data is a new source of competitive intelligence
Aleksandras Šulženko, Product Owner at Oxylabs.io explains the use cases for real-time web intelligence…
18 May 2023
Strategy
How existing and new players can continue to grow in the retail media space
Retailers who want to embrace retail media as a core business function may struggle to begin and then stay competitive, writes Mark Williamson of CitrusAd…
16 May 2023
