The increased use of AI and automation by marketers may lead to increased levels of misspent budget. The increased use of AI and automation by marketers may lead to increased levels of misspent budget, says Luke Boudour, Chief Experience Officer at GOA Marketing…
Juliette Aiken, global marketing director, Dotdigital, explains how to avoid email “red flags” and craft a positive marketing messaging without adding to email anxiety…
Luke Atherton, Head of Affiliates at Visualsoft, provides a glimpse into the future of affiliate marketing and why it’s on the cusp of a new era.
Advertisers will be relieved that both Arsenal and Man City are out of the competition – because all-English Champions League finals deliver the lowest average audiences, writes Brad Rees, CEO, Mediacells…
Steven Dennison, Creative Business Director at DOOH.com explains that agencies and brands are missing out if Dynamic DOOH isn’t paty their media plans…
Caroline Varga, Head of Uber Direct UK & Ireland, discusses how the high street can stay relevant by meeting consumer desire for on-demand delivery.
Sam Martin-Ross, UK MD of digital marketing agency, Eskimoz, explains why marketers should embrace first-party data…
Stephen Marcinuk, Co-founder and Head of Operations at Intelligent Relations, argues that AI is changing our entire approach to PR…
As we venture into the next era of media planning and buying, a confluence of technological advancements and a renaissance of traditional marketing principles are poised to redefine the landscape.
Influencer marketing is complex, but when it’s done correctly, can increase brand awareness and build reputation, trust and credibility, says Rachel Bell, Senior Social Media Manager at Live & Breathe…
Forging a strong partnership between an advertising agency, a brand, and procurement is akin to running a three-legged race, says Kate Lewis, Community & Partnerships Director, Ingenuity…
The returns solutions that retailers use are fragmented and inconsistent, causing issues for both the customer and retailer, says Tim Robinson, CVP, Blue Yonder…
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