The fourth All In Census will take place on March 10, 2027, with everyone working in UK advertising urged to save the date and dedicate 15 minutes to have their say in the industry’s confidential, census-style research…
Jon Manning, Converged Media Lead EMEA at PMG, gives his take on the news that Channel 4 content is coming to Disney+…
We don’t need every platform to measure everything identically or share every piece of data, says Noy Freedman, SVP Strategic Alliances, Minute, but more consistent reporting, greater transparency, and clearer definitions would make the information publishers do receive far more useful…
Luxury is more about recognising quality rather than displaying wealth, and the same approach is beginning to shape how brands communicate, says Natalie Garland, Account Director, Consumer at The PHA Group…
When a category transforms, business have to adapt to survive. That moment is now for agencies to grasp the nettle says Charley Stoney, CEO of EACA…
Many buyers now expect very little from CTV reporting. But for such an expensive channel, it’s worth asking for more.
“There’s a reason The Celebrity Traitors had the entire country in a chokehold,” says Tom Ridges, CEO, Herdify. “Beyond the cloaks, daggers, and Claudia Winkleman’s fingerless gloves, it’s basically a live social experiment in human behaviour and herd mentality…”
The latest Advertising Association/WARC Expenditure Report forecasts UK advertising investment will reach £14.0bn in Q4 2026, up 8.2% year-on-year, as advertising continues to support economic growth in the UK…
Global brands and agencies report a major shift in strategic efficiency with Adform’s MCP, streamlining reporting, campaign troubleshooting, and reducing manual work…
Businesses have misunderstood what AI can really change – and how much it relies on people to make it effective, says Filip Pesek, founder and CEO of DonnaPro…
There are more than 100 000 TikTok sports-related influencers in the US alone, covering every interest and niche you can think of, says Abraham Charles, Founder & CEO of each&everyone: “Brands need to decide which sporting subcultures they want to be part of before drawing up a shortlist…”
“Category is an incredibly important choice in any positioning work,” says Paul Evans, Founder and Chief Positioning Engineer, V2RSION. “Once it is chosen, you have largely decided who you are compared with, why customers should consider you…”