According to Kantar data, a quarter of UK consumers now ask AI for product recommendations, with one in three saying they’d now buy directly through ChatGPT and other generative AI tools rather than click through to retailer websites…
Which videos should you localise? Which languages matter for your channel? Will the investment drive revenue growth, or are you throwing money at a vanity metric? In this piece, Chris Antunes, Co-founder and Co-CEO of 3Play Media, discusses the role of AI in your dubbing strategy…
Satish Thiagarajan, founder of Brysa, a Salesforce and data consultancy based in the UK, explains why many publishers are failing to capitalise on the potential of Dynamic Creative Optimisation…
Charli Wright, Owner and CEO of JWI, an independent, Dubai-based creative agency working with global brands, argues much can be learned from the uncertainty experienced in the region of late…
“Reactive social has become the all-purpose hack for brands seeking cultural relevance,” writes Oscar Mackenzie of Jungle Creations. “The deeper issue is that reactive social can win attention on platform terms while weakening the brand itself…”
“As I look at the challenges that face marketers right now,” writes Dyana Najdi, Managing Director, Google Advertising UKI, “AI Max represents something much more significant than just a product launch…”
As enterprises rush to embed AI deeper into marketing and advertising, the lack of “explainability” is becoming a critical enterprise issue, writes Pedro Carrascosa, Business Director for AdTech and MarTech at Avenga…
The Gulf remains a unique gateway to affluent, globally minded audiences, writes Dom Kozak, Director of Programmatic at JCDecaux Middle East. Programmatic Out‑of‑Home, and especially regional solutions will be central to how brands manage risk now and participate in the recovery later…
Marketplace data shows a growing disconnect between how retailers plan and how consumers actually shop, writes Billy Mills, Senior Director, Global Advertising Sales, eBay…
B2B brands rarely grasp the potential of visual identity, instead relying on generic stock photography, templated slide decks, and anonymous event graphics, writes Samer Bejjani, co-founder of Shootday…
With a massive summer of live sport approaching, Matt Bryan, Director of Data and Analytics, Samsung Ads asks how do we measure reach when mass audiences are split across linear broadcast, streaming apps and smart TV environments?
Should advertisers now move to a dual paid media strategy that persuades and influences machines as well as people? Alina Pruteanu, Digital Development Director at The Grove Media, explores the issue for New Digital Age…