With Cannes taking place during a European heatwave, there was a growing sense that one of the biggest long-term challenges facing businesses deserved far more attention than it ultimately received, writes Richard Davis, CEO and co-founder of 51toCarbonZero…
AI visibility is not purely a technical problem to solve. Chelsea Noronha of Social Chain believes it is also a brand problem, a credibility problem and, increasingly, a community problem…
In the latest of our Media Pride interviews, NDA meets Lorenzo Del Seppia, Commercial Director – Italy, Spain and MENA, Magnite, to discuss the development a more inclusive society “where both people and businesses thrive”…
“DOOH is a finite medium,” writes Dan Bayford of Posterscope. “That creates real trade-offs: what you gain in flexibility and waste reduction, you sacrifice in guarantee and specificity…”
AI, brand safety and measurement will be key themes at Cannes this year, says Lukas Fassbender of The Trade Desk, and ‘transparency’ is the thread that ties them together…
Rather than measuring CTV in isolation, brands should stop isolating it in the first place, says James Milne, SVP Business Development at Epsilon…
Creative agencies that lack an understanding of intellectual property rights can leave themselves and their clients dangerously exposed to potential disputes, writes Emma Yates, Head of Intellectual Property at rradar…
In an AI driven economy, says Tilman Harmeling, Strategy & Market Intelligence at Usercentrics, consent is becoming one of the core drivers of digital performance itself…
By Ella Kersey, Growth Director
Digital advertisers should stop optimising based on an external platform’s interpretation of ‘data,’ writes Vlad Zhovtenko, CEO and co-founder of RedTrack…
In our latest Digital Women interview, New Digital Age speaks with Christiana Marouchos, VP of Marketing at StackAdapt…
Pencil COO Tobias Cummins on why 95% of AI marketing pilots fail to scale – and the architectural choice that separates the 5% that survive…