Brands should invest in the data infrastructure that lets Adtech and Martech talk to each other, says Manpreet Gill, Analytics Director, Jellyfish…
Recent events have shown that dependency risk rarely arrives in the form organisations expect, says Angela Bishop, UK CEO, Zühlke…
Brad Rees, CEO of Mediacells, offers his post-match analysis of this year’s FIFA World Cup…
Live sports data, programmatic media buying and dynamic creative now allow campaigns to respond as events happen, says Steven Dennison, Managing Partner, Commercial, DOOH.com…
Programmatic digital OOH (prDOOH) has fundamentally changed the equation for brands running multi-market campaigns, says Karan Singh, VP Revenue EMEA at Vistar Media…
Podcast back catalogs still matter, but they should be treated as yield, not strategy, warns Michael Paretzky, CEO at Podstock…
The hydration breaks are already changing football, and England proved it against Mexico, says Erfan Djazmi…
As acquisition costs rise and decision journeys get longer, some of the assumptions performance marketing has relied on for years are no longer holding up, says Emma Davey-Wood, Performance Managing Director at IDHL…
Conversations happening this year at Cannes suggest that audio is increasingly being regarded as an effective performance channel, rather than a branding add-on, says Kamel El Hadef, co-founcer of Audion…
Targeting LLMs doesn’t require a new marketing strategy, rather a refinement of current SEO thinking, says Johann Wrede, Chief Marketing Officer, UserTesting…
Social media video content has changed the speed of brand messaging from a fixed, immoveable object to an unstoppable force , says Mediacells’ CEO Brad Rees…