Imagine spending millions on digital advertising only to discover that more than 90% of the people clicking through to your products leave almost immediately. For many consumer packaged goods brands, this isn’t a hypothetical scenario – it’s a pattern they regularly encounter when they begin measuring campaign performance, with bounce rates often exceeding 90%.
A podcast can generate viral moments but also give listeners a reason to return when the next episode lands, says Amadi Tagoe, Senior Vice President, MikeWorldWide…
By Nicole Nixon, Head of
Only 56% of marketing hiring managers say their organisation has actually formalised skills-based hiring into its processes – below the 66% national average, according to James Nally, Director of Michael Page’s Marketing and Digital Practice…
If consumers only start using an Online Travel Agent once their plans are set, that business is competing for existing demand. The stronger position, argues Dan Gee, Co-founder and Chief Strategy Officer of media agency MFM, is to influence the decision before that point…
Brands that connect entertainment and acquisition can turn attention into lower acquisition costs and more customers, says Mike Stern, Chief Client Officer at The Gold Studios…
Applications like ChatGPT and Claude can rapidly generate content with flawless syntax and increasingly convincing structure and pacing, but, in PR and marketing, good communications are about far more than the right words in the right order, says Hayley Goff, CEO at Whiteoaks International…
Cameron Davies, Head of Comms Planning, Miroma Founders Network, is worried that we are automating away the work that taught marketers how to think, without finding intentional and effective ways to replace the learning it once provided…
Two of Digital Out of Home’s (DOOH) most powerful innovations have emerged as standout tactics in their own right: 3D DOOH, with its ability to create spectacle and stop audiences in their tracks, and Dynamic DOOH, which uses data and contextual triggers to deliver more relevant, responsive messaging. Winnie Tang and Matthew Minshall at DOOH.com explore the issues in this piece for New Digital Age…
AI is changing where brands are discovered, but not what makes them worth discovering, says Dane Brocas, Growth Lead at Tracksuit…