Bluestripe Group (New Digital Age’s publisher) has released a new insight report focused on the evolution of B2B Marketing in the digital media and advertising space.
‘Marketing the Marketers’: Key trends in B2B marketing for digital media and advertising brands’ gathers expert opinion on current and predicted trends, the shifting boundaries of B2B marketing, and how to deliver omnichannel success in the B2B space.
Outlining the motivations behind the report, Lydia Oakes, COO & Co-Founder, Bluestripe Group, said: “The strategies that once delivered success are evolving at an unprecedented pace. The traditional distinctions between B2B and B2C marketing continue to blur, with business decision-makers now expecting the same personalised, engaging experiences they encounter as consumers.
“To uncover the most pressing trends shaping B2B marketing in digital media and ad tech, we spoke to a variety of industry experts and captured the best of their insights and predictions to create the report. We hope readers will find the contents interesting and informative.”
Experts contributing to the report include: Hannah Baker, Chief Marketing Officer, Brave Bison; Beth Gordon, Director of Brand Marketing and Communications, Independent Media; Amit Kotecha, Chief Marketing Officer, Quantcast; Lindsay O’Gorman, Head of EMEA Marketing, Scope3; and Lizzy Pollott, Chief Communications & Brand Officer, Acast.
Among the trends named by our industry specialists is a “resurgence of video” as a B2B comms tool. Kotecha commented: “B2B marketers have finally embraced video. We’ve moved beyond hour-long webinars to short, engaging explainers under 10 minutes. It took a while for the industry to recognise that decision-makers also want digestible content, but now video is a key tool for communicating complex ideas quickly and effectively.”
The full report can be downloaded for free here.
