Why digital and mail make perfect marketing partners
30 May 2023
A digital-only strategy could exclude large sections of your database from receiving information, writes Mark Brown of Go Inspire…
Omnichannel
Omnichannel related articles
Why digital and mail make perfect marketing partners
30 May 2023
A digital-only strategy could exclude large sections of your database from receiving information, writes Mark Brown of Go Inspire…
Omnichannel
Marketing the Markers: how publishers can better tell their own stories
At its latest Marketing the Marketers event, NDA hosted an exclusive panel to discuss how publishers can make an impact in a competitive marketplace…
Morag Cuddeford-Jones
24 May 2023
Advertising
How omnichannel can boost performance in a downturn
After three years of seismic shifts including the pandemic-driven race to digital, the consumerisation of B2B buying appears to be complete.
Andy Oakes
15 May 2023
Omnichannel
Marketer’s assumptions are harming business results
Marketers’ assumptions are harming business results as brands look to adapt to new consumer trends, according to new research from Deployteq and the Data & Marketing Association (DMA)…
Michael Feeley
10 May 2023
Omnichannel
More than half of digital media budgets in 2022 spent on ads that did not meet creative best practices
New analysis from Creative X has revealed that some of the world’s largest brands are significantly undermining their ad spend budgets, thereby impacting performance, by developing below par creative for online ads.
Michael Feeley
6 April 2023
Omnichannel
Criteo acquires Brandcrush to accelerate offline Retail Media solutions
Criteo, the commerce media company, has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels…
Michael Feeley
7 March 2023
Omnichannel
UK media inflation predicted to reach 3.8% in 2023
UK media inflation is predicted to reach 3.8% in 2023, down from 4.0% in 2022, according to the ECI Media Management’s 2023 Media Inflation Report…
Michael Feeley
13 February 2023
DOOH
Research finds programmatic DOOH marketers are omnichannel in their outlook
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
NDA Staff
3 February 2023
Omnichannel
Q&A: Paul Barnard of Nielsen Marketing Cloud talks contextual, omnichannel and brand metrics
With NDA’s latest Trinity Lunch fast approaching, we asked the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Paul Barnard – Country Lead, Nielsen Marketing Cloud…
Michael Feeley
17 November 2022
