Acxiom, a global leader in customer intelligence and marketing enablement, has announced the integration of RafterOne, a Summit-level Salesforce services provider, into its operations. In an ecosystem powered by AI and data, Acxiom and RafterOne’s combined capabilities and expertise deliver a robust, one-stop shop for all Salesforce needs. For brands looking to maximise their Salesforce investments, this expanded practice stands out by offering: Unified support, service and Salesforce solutions for every Salesforce Cloud – including Commerce Cloud, Sales Cloud, Mulesoft, Marketing Cloud and more; Deep data, data management, and identity expertise enable brands to optimise Salesforce’s AI for smarter customer intelligence, predictive analytics, and process automation; solid, scalable data and identity foundation ready to adapt to new market trends, technologies, and Salesforce innovations, keeping brands ahead of the curve; decades-long leadership in privacy and security ensures brands can confidently and responsibly use customer data across the Salesforce ecosystem, maintaining compliance with global regulations such as GDPR and CCPA.
In today’s digital audio industry, advertisers face mounting challenges due to fragmented consumption habits, shrinking addressable inventory, and increasing limitations on identity signals. To address these challenges, NumberEight and AdsWizz are excited to announce a new partnership to enhance podcast advertising capabilities through cutting-edge, ID-less data and behavioral intelligence. This collaboration will enable advertisers to deliver highly targeted, privacy-compliant ads that significantly improve engagement with podcast audiences. Traditional podcast advertising relies heavily on IP-based or authenticated traffic data, leading to privacy challenges and limitations in demographic accuracy. While IP addresses can match household-level data, they are unreliable for individual-specific insights, such as age or gender. NumberEight changes this through a privacy-first, ID-less model using anonymized contextual data and machine learning to provide precise demographic insights without compromising personal privacy. NumberEight’s solution uses anonymized publisher data and contextual information from RSS feeds, predicting audience demographics without relying on IP-based methods. This privacy-first approach leverages machine learning to safeguard user privacy while providing reliable insights—ensuring that advertisers can effectively reach the right audiences at scale without geographical constraints.
JBI Studios, a leading global provider of AI-based Marketing and Sales software and services, and Metia Group, a global marketing and data insights agency with a near 40-year history, have today announced their merger. The merger creates a combined team of over 150 experts in digital marketing and AI, operating from six worldwide locations, in Los Angeles, London, New York, Singapore, Seattle and Austin. The merger will provide Metia’s clients with access to JBI Studios’ enterprise AI platform, called AI Suite, driving growth through AI-enhanced Marketing and Sales. The combined company, called JBI Metia, is focused on fueling clients’ revenue growth through data-driven insights and AI-enabled solutions for sales and marketing excellence. JBI Metia Scorecards document the baseline of companies’ sales and marketing performance today, and provide a structured scorecard and actionable playbook to get companies to where they want to be. In addition, JBI Metia’s data scientists and AI-powered knowledge bases deliver data-driven insights to help clients identify and capture narrative, audience mindshare and commercial Whitespace. JBI Metia’s Whitespace solutions bring focus to identify, understand and capture revenue growth opportunities.
Consumer packaged goods and retail brands are shifting more growth responsibility to marketers as they respond to fragmented consumer attention and slowing population growth, according to McKinsey & Company. Chief Marketing Officers (CMOs) are being tasked with new functions across the commercial performance axis, including areas like shopper and R&D insight, product innovation, and generative AI – and beyond. These additional responsibilities may fortify organizational silos and layered decision-making, thereby impeding agility. Only 27% of CMOs believe their operating models are sufficiently mature to meet these new challenges. The new research ‘Connecting for growth: A makeover for your marketing operating model’, explores the strategic, technological, operational, and performance-related gaps that consumer CMOs need to address with a fit-for-purpose marketing operating model to future-proof their companies’ growth.
Shopline, a leading commerce services platform, has today announced that it has partnered with Denby, a premium homeware brand that has been handcrafting its products in the UK since 1809. Utilising Shopline’s platform, the partnership will enable Denby to evolve its eCommerce capabilities and significantly enhance online shopping experiences for its customers. Shopline streamlines all digital processes to create a more unified platform for partners and aid them in their ability to deliver a seamless experience to customers. Following a detailed discovery process to understand the Denby brand and its requirements, Shopline will re-platform the homeware brand in partnership with Like Digital. The two organisations will combine to transform Denby’s digital capabilities through technical expertise and detailed design. With Shopline, Denby will have greater visibility across all online processes and operations, and will be able to seamlessly execute a range of omnichannel capabilities. Furthermore, Shopline will enable Denby to supercharge its customer funnel and create an enhanced shopper experience, designed to encourage long-term customer loyalty.
