Criteo, a global platform connecting the commerce ecosystem, has announced it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions in the United States. Aggregated insights observed across Criteo’s U.S. clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times the rate of other referral channels, reinforcing the high-intent nature of these AI experiences. As conversational discovery grows, this pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations. The integration will begin rolling out in the coming weeks as part of the ongoing advertising pilot in ChatGPT.
The global standards organization behind the tech that allows billions of people worldwide to access their online accounts is calling for coordinated action to solve a problem affecting every internet user: what happens to digital accounts when people die. The OpenID Foundation (OIDF) has released a report proposing a framework for coordinated action across governments, technology providers, and standards bodies to manage digital estates. The Unfinished Digital Estate, is the first comprehensive examination of systemic gaps across platforms, jurisdictions, and industries. The report finds that while email accounts, cryptocurrency, cloud photo libraries, social media profiles, and connected devices routinely outlive their owners, no consistent global standards exist to ensure they are both accessible and protected after the account owner does. The report draws on legal analysis, technical evaluation, and cultural practices across multiple countries.
Twilio, a customer engagement platform that drives real-time, personalised experiences, has announced a partnership with KPN Netherlands (KPN) to enable nationwide Rich Communication Services (RCS) Business Messaging across all major mobile operators in the Netherlands, powered by Twilio and Google. RCS Business Messaging aims to combine the simplicity and reach of sms with rich, interactive features such as verified sender identity, images, carousels and action buttons. This allows businesses to communicate in a more engaging, secure and measurable way, strengthening customer trust and improving the overall experience. Through this partnership, Twilio allows businesses to instantly modernize customer communications by adding RCS as a branded, interactive channel alongside SMS and MMS with zero code changes.
UniLED Software has been appointed by Quan Media Group, the full-service out of home (OOH) media concierge, as its preferred third-party digital-out-of-home (DOOH) verification (TPV) provider in the USA. The strategic partnership will see UniLED Software’s award-winning UniLIVE platform rolled out across all of Quan’s digital and programmatic DOOH. It reflects Quan’s continued investment in AdTech, supporting its mission of delivering strategic measurable results that help transform OOH campaigns from awareness tools to building lasting brand presence. Built to help maximise DOOH performance, UniLIVE will independently verify the delivery of Quan’s campaigns across every screen and vendor, at every location, and down to the hour. This data will be transformed into actionable insights to aid the identification of anomalies and support the Quan team with in-flight and post-campaign optimisation.
