Omnichannel ad platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. The strategic partnership gives brands access to high-attention placements, appearing as the first visual impression on Google TV devices across major global markets, including the US and UK. Google TV brings together 400,000+ movies, shows, and more from across 10,000+ apps, plus personalised profiles and recommendations. To help brands get the most value from premium placements, Teads pairs its media with the creative innovation of Teads Studio, an in-house team focused on optimizing storytelling across screens. To date, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated since its launch in 2023.
Kochava, a real-time data solutions company, has announced Atlas Performance by Kochava, the industry’s first true Supply Performance System (SPS) designed for premium publishers and platforms. Now enhanced by StationOne™, the company’s integrative AI workspace, Atlas Performance redefines supply-side optimization, empowering partners to deliver, optimize, and transparently report on the outcomes advertisers demand, all while maintaining privacy and data integrity. Atlas Performance directly integrates with existing ad servers, SSPs, or DSPs—eliminating the need for disruptive rip-and-replace migrations. Publishers and platforms can unify measurement, optimization, and reporting of downstream KPIs (“outcomes”) effortlessly, accelerating value without operational disruption.
THEY SAY STUDIOS is stepping behind the mic with the launch of WHAT THEY SAY, a new podcast exploring the intersection of creativity and digital culture where work meets real life. Hosted by co-founders Amy-Lee Cowey-Small and Jessica Ashman, the series is for women building businesses and careers they care about, while navigating the realities of making it all work. Each 40 minute episode blends unfiltered conversation, cultural insight and the kind of laughter that comes from knowing you are not the only one figuring it out. Themes span remote leadership, friendship in business, money, representation, reinvention, motherhood, ambition and everything in between.
X has announced an exclusive partnership with Real Madrid, the most successful football club in the world, to launch Real talks – a brand-new, player-driven X Original series that puts fans in the driver’s seat like never before. The 15-time European champions become the first international football club to join X Originals growing slate of premium entertainment giving unfiltered access to its star players to fans worldwide – from Madrid to Riyadh, New York to Tokyo – enabling them to share raw and real conversations with their idols.Premiering on Friday February 13th, the 10-episode series Real talks will be released dynamically across the 2025/26 Football season to sync with Real Madrid’s key fixtures, stand-out performances and the biggest on-pitch action.
New research from Emergn reveals that enterprise leaders now expect measurable returns from AI investments within months, not years and patience is rapidly running out. The findings show that AI has shifted from behind the scenes pilots to a core driver of revenue, with zero organisations reporting that they remain uninvolved in AI initiatives. Boards are no longer funding open-ended innovation: AI is being judged like any other business investment, with timelines, margins, and outcomes under constant pressure. Key findings include: 34% say AI projects are taking longer than anticipated, often under board pressure to hit deadlines; 29% say AI has yet to live up to expectations; 55% say they cannot meet their AI goals without talent capable of problem framing, outcome design and market integration; 0% of respondents are uninvolved in AI and 0% expect ROI only beyond two years.
Mention Me, a brand growth engine powered by Tru-promoters, has launched Product Referral, a new capability that allows brands to uncover and measure product-specific recommendations that have until now been happening invisibly across WhatsApp and private messaging channels. Brands have become increasingly adept at tracking paid media and SEO, but a significant portion of so-called “organic” traffic remains invisible. Product Referral helps marketers gain greater visibility into two important aspects: a) top products that are being shared by customers, and b) identify customers who are their true promoters, meaning their love for a brand is genuine, with no incentives involved.
discovery+ is broadcasting highlights from the 2026 Olympic Winter Games across Ocean Outdoor’s large format Digital Out of Home (DOOH) network in partnership with Aldi. The very best action is appearing for 18 days across 33 large format DOOH screens in 13 cities including Glasgow, Edinburgh, Liverpool, Manchester, Bradford, Leeds, Newcastle, Birmingham, Nottingham, Norwich, London, Bournemouth and Southampton. The campaign was planned through Starcom. discovery+ is presenting 40 second clips of elite sporting action and medal moments as the Winter Olympics continue to unfold on the slopes and indoor ice arenas of Milano-Cortina, drawing on its extensive round the clock coverage.
Insurance Revolution, a specialist insurance broker, has partnered with CM.com, a global leader in cloud-based conversational commerce software, to integrate WhatsApp into its customer communication processes. In the ten months since launching WhatsApp as a customer service channel, the platform has quickly become central to Insurance Revolution’s customer journey. Message volumes have undergone a 50-fold increase since launch, with customers choosing to use the platform for everything from insurance quotes and policy documentation to everyday queries. WhatsApp is now Insurance Revolution’s primary channel for communicating with prospects too. At the same time, Insurance Revolution has seen service email volumes drop by 22%, while calls handled per agent fell by 11%.
As AI agents start communicating with one another, a major challenge suddenly emerges: how can people distinguish legitimate agents from malicious ones and ensure the integrity of agent-to-agent interactions? To help solve this high-stakes challenge, GoDaddy founded the Agent Name Service (ANS), an open standard that is the internet’s first trust layer for AI agents. The ANS standard gives developers, companies and everyday internet users a trusted way to verify, discover and register artificial intelligence agents. ANS uses the same core infrastructure that powers today’s internet, domain names, Domain Name Service (DNS), and public key infrastructure (PKI) certificates. It requires each registered AI agent to be assigned a unique, human-readable name and a cryptographically verifiable identity. This lets agents be discovered, verified, and governed across the open web. To learn more about the ANS Standard, visit AgentNameRegistry.org.
The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2026’ report, summarising findings from its annual survey of digital publishers and solutions providers. The report reveals a strong focus on growth for the year ahead among digital publishers, while ESG initiatives continue to be deprioritised, and attitudes to AI are maturing. Growth is a key driver for publishers going into 2026. Nearly nine out of 10 publishers (87%) agreed or strongly agreed that ‘developing new revenue streams through product innovation’ was an important business priority. Growing new audiences (82%) and increasing advertising revenues (77%) were the next most important considerations.
BMC, a global software solutions provider, has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help companies orchestrate application workflows and data pipelines at scale. BMC powers the data pipelines of the largest companies in the world. This collaboration, combining BMC’s expertise in intelligent automation with the scale and agility of AWS, will enhance how enterprises orchestrate data and workflows, unlocking new levels of agility and innovation. Customers across diverse industries already use BMC with AWS for a variety of use cases. This SCA collaboration underscores the value of BMC to provide flexibility and unlock greater business value for customers across industries. The Control-M platform from BMC is available in AWS Marketplace and continues to support customers’ end-to-end unified orchestration of data pipelines across complex hybrid infrastructure.
