Admanager, powered by Doceree, has announced the launch of Site LLM, a private, publisher-controlled AI assistant designed to help healthcare media companies reclaim audience engagement in an era where generative AI tools are increasingly intercepting clinical search behavior. The release marks the flagship deployment within Publisher AI Suite and positions healthcare publishers to deploy AI that works within their own domains—rather than losing traffic to third-party platforms. As physicians turn to generative AI for faster clinical answers, publishers are seeing measurable impact. Reduced visits mean fewer ad impressions, slower subscription growth, and declining CME participation. Site LLM is a private AI assistant trained exclusively on each publisher’s verified, peer-reviewed medical content and deployed entirely within the publisher’s digital ecosystem.
VIOOH, a global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, an outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. The partnership delivers access to 288 digital screens generating 311 million monthly viewable impressions, representing 32% of the DOOH market in Ireland. JCDecaux Ireland’s network spans roadside, shopping centres and retail environments across major cities and regional areas.
TCL Technology, Deloitte and Omega SA were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games. The findings, compiled by adtech firm Quantcast, tracked UK engagement across the open internet, which includes news sites and blogs. From this, the firm identified both the sponsors and sports that received the greatest levels of interaction during the Winter Olympics. TCL Technology, the Chinese television and consumer electronics manufacturer, saw the largest increase in online engagement during the event, at 30%. Deloitte recorded a 15% increase in online engagement by providing strategic consulting and management services to the International Olympic Committee. Omega SA achieved 13%, continuing its role as official Olympic timekeeper since 1932. The Quantcast data also identified the sports driving the highest volume of online interactions, with ice hockey and skeleton attracting 5.47 million and 4.97 million interactions respectively.
Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50% of advertisers on Prime Video during the first half of the 2025/26 competition not selling products on Amazon. Prime Video has just signed a new four-year extension to broadcast unmissable UEFA Champions League matches through to 2030/31. Last year’s debut season in the UK and Ireland became the most-watched sport’s competition ever on Prime Video in Europe.
Chester Road Roundabout has been reimagined by Ocean Outdoor in partnership with Manchester City Council. Sitting at the intersection of four major arterials which meet at one of the city’s busiest roundabouts, Chester Road has been reconfigured with a trio of roadside screens designed to target the 100,000 motorists travelling daily in and out of Manchester. Chester Road launches on 26th February with campaigns from insurance provider Hiscox and the mobile network operator EE. Both were planned through Posterscope working with WPP Open Connect (EE) and Media Plus (Hiscox). The screens will carry commercial content along with public messaging tailored according to daypart, local weather and traffic conditions, reaching commuters, visitors and sports fans travelling to and from Old Trafford. Ocean’s Vehicle React Technology which triggers in real time, dynamic messages based on vehicle criteria such as make, model or fuel type, will be installed at a later date.
Digital advertising platform Ozone has become the first global audience provider across Microsoft Media Marketplace. Creating more opportunity for buyers to reach Ozone’s audiences, this will see category-based deals – such as Sports and Travel – available to activate via a choice of 30+ DSP partners. Created as an alternative to the big tech and social platforms, Ozone’s platform brings together audiences from the online destination sites where people go to be informed, inspired and entertained. This integration marks the continued expansion of access to Ozone’s trusted audience connections through new channels, building on the successful launch of its Audience Connection Platform in the United States last October. Across the US and UK alone, Ozone’s platform brings together 50+ publisher groups and 550+ premium domains, connecting advertisers with an audience of 220M in trusted, high-attention online environments. Through Microsoft, Ozone is making these connections even more accessible by meeting cross-channel buyers in the places they are already activating campaigns. This collaboration provides Ozone buyers with a further streamlined route to activation that reduces friction in the delivery of high-performant audience deals.
Marketing intelligence platform Supermetrics has released its 2026 Marketing Data Report based on a global survey of marketers. The report finds that leadership urgency around AI continues to rise, with 80% of marketers feeling pressure to adopt AI. Yet only 6% have fully implemented it in their workflows, due to limited data access and trust in AI. Pressure comes largely from the top, with respondents attributing 89% of AI adoption pressure to the C-suite and board. More than half of respondents (52%) said external teams define their data strategy and measurement, while 50% wait 1–3 business days for data team support and just 7% receive real-time support. Only 18% reported high trust in AI, 37% lacked a clear AI strategy from leadership, and 39% expressed concerns about AI data privacy.
Google Vids, the AI-powered video creation app in Google Workspace, is introducing 12 new cartoon-style characters available in both 2D and 3D. Now, users can create videos with more playful, approachable animated characters or choose the previously available photorealistic avatars. Early usage shows strong demand for this format, with people choosing Google Vids avatars five times more often than avatars on other platforms, underscoring demand for more approachable, human-friendly video formats. Alongside the new cartoon avatars, Google Vids is also expanding language support for avatars and AI voiceovers (more on this below) with seven new languages: Spanish, Portuguese, French, German, Italian, Korean, and Japanese. Users can now select any avatar style, write a script in their preferred language, and instantly generate localized video content.
Klaviyo (NYSE: KVYO), the autonomous B2C CRM, has announced a strategic partnership with Google to help brands deliver the next generation of autonomous AI-driven customer experiences from product discovery through purchase, service and loyalty. The partnership brings together Google’s leadership in search, advertising, AI, and messaging with Klaviyo’s real-time customer data and decisioning, enabling brands to move beyond static campaigns toward experiences that adapt automatically to customer intent and behavior. Through deeper product integrations and joint investment across Google’s ecosystem, Klaviyo and Google are helping brands connect discovery, engagement, and service into one continuous customer experience. Customer intent signals captured across Google surfaces can now inform personalized actions within Klaviyo with every interaction flowing back into a single, trusted customer profile.
Adthena’s new AIO Impact Index tool is freely available on the Adthena website and acts as the “GDP of Search,” offering a high-altitude, aggregate view of AI visibility across the US, UK, and AU. It functions as a global macro tracker, monitoring both AI Frequency Rates and AI Ad Penetration on Google SERPs, to help marketers determine if fluctuations in their performance are brand-specific issues or broader market shifts caused by Google’s AI Overviews. The Index monitors AI Frequency Rates (the percentage of all searches that generate an AI summary) offering a daily pulse on how Google is dialing AI up or down across the entire ecosystem.
X has announced expanded aspect ratio support for video and image ads, enabling advertisers to seamlessly reuse their best-performing creative from other social media platforms on X, without reformatting, cropping, or rebuilding assets. Advertisers can simply upload their existing ad assets directly into X Ads Manager via Media Studio, Composer, or the Campaign Form with the following expanded aspect ratios: 4:5 – 1440 × 1800 pixels; and 2:3 – 1080 × 1620 pixels.
New analysis from agency intelligence providers Agency by Agency, in collaboration with consultant Lynda Harvey, shows women working in the UK’s largest agencies earn on average just 83p for every £1 earned by men, with women also receiving significantly lower bonus payments. The study covers 74 agencies with more than 250 employees – just 0.3% of all active UK agencies – but accounting for 20% of the sector’s total workforce. Drawing on mandatory gender pay gap submissions and Agency by Agency’s mapping of over 25,000 agencies nationwide, the report finds that women occupy 57% of the lowest-paid roles but just 39% of the highest-paid jobs in large agencies, highlighting entrenched barriers to progression and leadership. At the same time, new productivity analysis shows women-led agencies generating an average gross-value-added (GVA) per head of £91,000, compared with £86,000 in male-led agencies. Across the 74 large agencies included, the mean hourly pay for women is 17% lower than for men – the equivalent of women earning 83p for every £1 earned by men. More than half (56%) of these agencies report a median gender pay gap higher than the UK-wide median of 12.8%, as measured by the Office for National Statistics.
