IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of the European digital advertising ecosystem. The new report aims to reflect the reality of today’s market, spanning display, video, Connected TV (CTV), and digital audio. The findings of the report highlight a digital advertising landscape that continues to expand and mature, but where progress is uneven and structural challenges persist. As investment grows and emerging channels accelerate, the need for greater standardisation, clearer measurement frameworks, and improved operational consistency becomes increasingly urgent across the ecosystem – priorities that sit at the heart of the work of IAB Europe’s Advertising & Media Committee.
Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal moments in their ownership journey. By bridging online behaviour with real-world actions, this partnership unlocks the ability for brands to reach potential customers based on key motoring milestones, such as purchasing a first hybrid, preparing for a vehicle upgrade or navigating low-emission zones. The Blis platform layers rich real-world data signals – such as UK-based telco insights alongside aggregated geo and spend data – to create unified audiences, ready for activation on any channel, while Regit’s data reveals the types of drivers brands want and what stage they’re at in their motoring journey.
Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases of over 300% and fill rate increases of over 900% when ARC is deployed. The ability to identify the best-performing supply sources and match them to demand in real time is increasingly important at a time when programmatic buyers are demanding better-performing inventory and rejecting poorer-performing sources. ARC is available now globally to all users of the Limelight platform.
Two of the UK’s biggest commercial media and entertainment companies, ITV and Global, have come together to launch The Birthday Draw, a new national weekly prize draw offering the chance to win a life-changing £1 million jackpot every week for a £1 entry, launching today (12 January 2026). Players create their entry using a date that is meaningful to them, such as their birthday, along with an initial, and a colour from a twelve-colour rainbow, forming a ticket that’s special to the entrant. Every choice is personal, and each combination gives another chance to win big, bringing players closer to that “is it your lucky day?” moment. Entry is at www.thebirthdaydraw.com. The first draw closes on Sunday 25 January, with the first draw result announced on Thursday 29 January. Draws will then be held weekly, and winners will be announced online.
SuperAwesome, a data, technology, and services company focused on safely engaging Gen Alpha and Gen Z, has acquired Starglow Media, the world’s largest independent ecosystem of kids and family audio content. The deal is SuperAwesome’s first acquisition since management buyout from Epic Games and represents a strategic expansion into audio – a high-growth, high-trust channel for the next generation. Launched in 2023, Starglow Media has quickly built the largest scaled group in kids and family audio, delivering more than 120 million annual listens across 45+ shows. Its portfolio spans premium IP such as Paramount’s Blue’s Clues and Dora the Explorer, alongside original shows like ‘Mysteries About True Histories’. Starglow Media has also partnered with leading global brands, including Disney, Netflix, Toyota, Hasbro, Paramount, and Penguin Random House.
