Immediate has announced that Tony’s Chocolonely has been selected as the winner of its inaugural sustainable advertising competition. Launched to mark World Environment Day, the competition was open to any advertiser making tangible progress on environmental, social and governance (ESG) goals to make a real difference, to win a digital advertising campaign worth £200,000, running across Immediate’s marketing-leading brands, including Radio Times, Good Food and BBC Gardeners’ World Magazine. Tony’s Chocolonely was crowned winner with the judging panel praising its clear, credible, and impactful ESG work.
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, providing availability for marketers using Amazon DSP in these countries. The new integration will be available beginning in Q4 2025.
Media, marketing and technology company Brave Bison has acquired strategy and insights consultancy MTM in a deal worth £12m. MTM will form a new insights and consultancy division for Brave Bison, bringing with it an enviable client roster including Google, Samsung, Figma, Sony Pictures, England and Wales Cricket Board (ECB), Spotify, Sky Sports, the BBC, Virgin Media O2 and Ofcom. This division will operate independently from Brave Bison’s marketing services and skills divisions, retaining its existing brand and leadership team but benefitting from integration into the company’s technology-enabled operating model including access to its award-winning AI and development hubs.
Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is not feasible for many organisations. Running across multiple global cloud providers, Azerion Intelligence is available on a pay-per-use basis and is designed to provide full AI access and control to players across the advertising spectrum, regardless of scale, budget and technical experience.
Criteo has announced a new integration with Google for onsite retail media. With Criteo named as Google’s first onsite retail media partner, this marks a significant milestone in expanding opportunities for brands across the digital commerce landscape. The integration will initially be available through a limited beta to select customers in the Americas through Google Search Ads 360, with plans to expand globally and into additional Google Marketing Platform tools.
ITV, the British media and broadcasting company, has announced that it is now using Unified Virtual Channel from Unified Streaming to stream nearly one dozen FAST (free ad-supported television) channels. Unified Virtual Channel is a software-only solution that turns existing video-on-demand (VOD) assets, aka catalog or archive content, into new live, linear streams. Mimicking the feel and familiarity of traditional broadcast television, the tech enables customers to launch channels that are customizable, localizable, and monetizable.
The SME Unit of RTL AdAlliance, the international sales house of RTL Group, specialises in enabling TV advertising for the SME sector in Germany. RTL AdAlliance is now taking a decisive step by internationalising the SME Unit’s ATV offer. ATV for SMEs is introduced into the Austrian advertising market with the full-service marketing agency heise regioconcept, as its first co-selling partner in Austria. It offers mid-market enterprises with a low, four-digit booking budget the possibility to increase their local awareness and become more renown in their industry. Addressable advertising is delivered on a postcode basis and using socio-demographic characteristics.
SheSays is launching Night School, a month-long, free online programme, to upskill creative professionals through engaging, globally accessible learning via LinkedIn. Participants can pre-register interest https://weareshesays.com/nightschool/ from today with modules ranging from Communication & Influence, to Productivity & Future-Proofing starting from 22nd September 2025. Night School is a short-form online content series created by SheSays, designed to help gain the skills, confidence, and tools for people, at all stages of their career, to thrive in the creative realm. The four-week learning programme will feature fifteen bite-sized, pre-recorded lessons released each week (Mon- Thurs) via SheSays LinkedIn https://www.linkedin.com/company/shesays-ldn/ Each lesson will come with a worksheet so participants to practice quickly their skills. At the end of every week, teachers will host a live Q&A to ensure any queries are answered. On October 28th, the programme will mark its in-person graduation at VaynerMedia’s London office.
team.blue is proud to announce the acquisition of Shoptet, one of the largest, fast-growing and most appreciated European e-commerce platforms for creating and managing online stores. This strategic transaction, marking the 8th acquisition completed by team.blue in 2025, significantly reinforces the group’s proposition in the European e-commerce segment and expands its footprint with leading positions in Central and Eastern Europe (CEE). Moreover, it enhances team.blue’s ability to help businesses manage their online operations across multiple channels.
Incubeta has announced the acquisition of RocketSource, a consultancy known for its proprietary frameworks that provide the foundation for AI-driven transformation across marketing data, analysis, and activation. This move expands Incubeta’s human-centered AI offerings and strengthens our ability to deliver measurable, performance-driven marketing results by bringing together machine and behavioral logic supported by proven frameworks. RocketSource will be fully integrated into Incubeta.
Ads served on premium media outlets drive a 40 percent uplift in purchase intent, according to research conducted by global advertising technology leader The Trade Desk in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 percent of consumers say they are more likely to trust brands who advertise in these outlets. Adverts that appear in these environments drive improved brand perception, with the data showing them as two times as popular and 1.9 times more respected than when placed in less premium environments. Additionally, consumers that see an ad in a premium setting are 1.5 times more likely to associate the brand with quality and trustworthiness than if it appears in a less premium setting.
Digital Catapult has announced that its Black Founders Programme has returned for a third year in partnership with Sony Music UK and Sony Music Publishing UK and, in a first for the programme, in collaboration with broadcaster Channel 4. Applications are open for the 2025 programme, which will support up to 15 early-stage, Black-founded deep tech companies to scale successfully and drive the practical application of deep tech within the UK’s creative economy. The 14-week innovation and acceleration initiative was established to help redress the disparity in investment directed into Black-founded startups, with only 38 Black founders receiving venture capital funding between 2009 and 2019 – just 0.24% of all venture capital funding in the UK.
Magna Studios, a next-generation studio redefining visual storytelling at the convergence of film, non-fiction, brand and music content, has announced a new partnership with LIPSTICK, the pioneering AI studio founded by acclaimed director Sebastian Strasser. Powered by Magna, the partnership will bring LIPSTICK’s high-end, AI-driven production solutions to the UK, following recent launches in Berlin and Paris over the summer. LIPSTICK fuses production firepower, cinematic VFX mastery, and forward-driving AI talent and tools into one seamless creative engine. Recent work from the studio includes the highly awarded Renault R5 “Revolution” and The Rhythm of Life for Vodafone, one of the first brand films made entirely by AI artists in 2024.
