Little Dot Studios launches YouTube optimisation tool
Little Dot Studios has introduced HyperLaunch, a new addition to its proprietary technology suite designed to automate the ingestion, analysis and distribution of video content to YouTube.
The tool is intended to help broadcasters, rights holders, brands and other content owners publish larger volumes of archive content more efficiently while managing rights workflows and maintaining human oversight. It has already been deployed across the company’s owned YouTube channel network.
HyperLaunch forms part of the company’s wider Little Dot OS platform, alongside existing optimisation and analytics tools. Little Dot Studios is part of Banijay Entertainment.
beehiiv expands creator platform
beehiiv has expanded its publishing platform with a series of new tools covering community management, AI-assisted workflows, newsletter advertising, website creation and content editing.
New features include Community, which brings audience discussions and memberships into the platform; Copilot, an AI assistant for content and audience management; programmatic advertising for newsletters; and a redesigned visual editor. The company has also added further capabilities for podcasts, websites and digital products.
The updates are designed to allow creators and publishers to manage newsletters, podcasts, websites, subscriptions and advertising from a single platform, reducing the need for separate software services.
VIOOH partners with Grupo IMU in Mexico
VIOOH has partnered with Grupo IMU to expand programmatic digital out-of-home advertising inventory in Mexico.
The agreement provides advertisers with access to more than 400 digital screens across six Mexican cities, including sites at airports, bus shelters, roadside billboards and other high-traffic locations.
The partnership extends VIOOH’s presence in Latin America and enables international media buyers to purchase Grupo IMU’s inventory through VIOOH’s programmatic platform.
TikTok report examines UK economic impact
TikTok has published research examining the platform’s contribution to the UK economy, based on a report by Public First with additional analysis from EY.
The report estimates TikTok contributed £10 billion to the UK economy in 2025 and supported around 153,000 jobs. It also suggests the platform influenced spending at independent retailers, hospitality businesses, tourism attractions and cultural sectors including books and music.
The research also found TikTok was used by many small businesses to generate sales, while increasing numbers of users accessed educational content, developed workplace skills and used TikTok Shop to sell products.
Kochava survey highlights AI strategy gap
Kochava has published survey findings indicating that many marketing teams have yet to adopt a formal strategy for using artificial intelligence.
Polling conducted during a company event found that around half of respondents were either still evaluating AI or had no formal approach in place. Respondents identified reporting and data analysis as the areas where AI could deliver the greatest operational benefits.
The findings suggest many organisations are still experimenting with AI tools rather than integrating them into coordinated marketing workflows.
Koddi expands commerce media partnership with GIPHY
Koddi has partnered with GIPHY and LiveRamp to extend targeted advertising across GIFs, stickers, reactions and search experiences.
The partnership combines Koddi’s commerce media platform with LiveRamp’s audience capabilities and GIPHY’s advertising platform to support campaign activation, audience targeting and performance measurement.
The companies said the agreement will enable advertisers to reach consumers across conversational digital formats while providing GIPHY with additional infrastructure to manage and scale its advertising business.
