Sky Media, the advertising arm of Sky, has extended its partnership with Regit, the UK’s leading digital garage. This is following strong demand and high return rates across the automotive and insurance advertisers. The collaboration combines Regit’s unique insight into the UK’s car owners with Sky Media’s advanced targeting solutions. Together they have proven particularly successful for car and insurance brands looking to reach the right audiences at scale. Campaigns consistently deliver significant measurable uplifts in effectiveness by ensuring ads are seen by the most relevant viewers – driving results and repeat investment. Key campaign results show Regit-powered targeting delivers twice the effectiveness of other approaches. In one example, an already well-established brand was able to directly attribute 17k incremental visits to its website from the campaign, driving the sales of an additional 37 cars. To celebrate the extension, Regit has commissioned research of over 1,000 motorists.
ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The brand new format – a UK first – is launching with British Airways as the initial brand to trial Dynamic Pause Ads. The flag carrier is using this format as part of its “The End of Summer Sale” campaign, offering customers limited-time, special offers when booking their next adventure. Using real-time information, viewers will see a bespoke version of a pause ad featuring live pricing and tailored travel packages from British Airways. The partnership was brokered through MGOMD. ITV launched targeted Pause Ads on ITVX in early 2024, allowing advertisers to deliver a billboard or print-style static ad on screen and are bookable via Planet V. Since launch, the format has proved extremely popular with both established advertisers and new-to-TV brands, particularly those who may not have created a TV ad but have static advertising.
Arcade, the management company behind The Sidemen, has raised a seven-figure investment from talent and IP-led group Lumina Media to accelerate its expansion across EMEA. This marks Arcade’s first external funding and fuels its ambition to become the leading creator-first platform and build lasting IP that drives conversation and culture.
Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming the most exciting creator-first platform that offers creative solutions for brands and audiences across content, community, and consumer. The new investment will bring both capital and strategic expertise to expand Arcade’s platform, helping it to accelerate at the right inflection point.
Anonymised, a privacy-focused targeting and measurement company, has announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation and intelligent activation. This integration makes Anonymised’s proprietary ID-less audiences available through Bedrock Platform, marking the first time that the data has been natively integrated and made available for buy-side targeting. Bedrock’s customers will be able to use Anonymised’s solution to reach incremental audiences on premium inventory across all digital channels and screens, while maintaining the highest brand safety standards. Through this partnership, advertisers will be able to target previously unaddressable audiences across premium publisher inventory, all managed through Bedrock’s powerful curator tools, deals management workflow, real-time activation infrastructure and AI-driven data applications.
Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced a new partnership with Skai, an omnichannel advertising platform for commerce media. Skai is now the first API partner to access Topsort’s extensive portfolio of leading retail media networks, enabling advertisers to reach previously hard-to-access markets through a single global platform. Topsort’s infrastructure supports retailers, marketplaces, and delivery apps in over 40 countries worldwide. Its self-serve interface, Toppie, uses AI-powered optimization to automatically reallocate budgets toward the highest-performing placements across retailers in a region. By bringing Topsort’s retail media networks into the same platform used to manage global commerce advertising, Skai eliminates silos and drives smarter performance.
South by Southwest® (SXSW®) London, has opened submissions for session proposals across Conference, Music and Screen verticals for its 2026 programme. This comes as the dates for SXSW London’s return to the capital are confirmed for 1st – 6th June 2026, with tickets set to go live from 20th October 2025. Alongside the expert curation of the SXSW London programming, the open submissions process plays an integral role in the festival, and in year one received an outstanding 9,868 submissions across its three verticals (screen, conference, music) 40,000 public votes across the Conference strand alone. Reiterating its ‘open-door policy’ on submissions as it enters its second year, SXSW London is encouraging thought leaders, entrepreneurs, artists, creatives, community representatives and industry professionals to submit their bold and unexpected ideas for 2026. Building on its reputation a platform for industry convergence and discovery, this year’s Conference will feature 15 thought-provoking strands, designed to sharpen conversation, spotlight emerging ideas and focus on content that resonates most.
Precisely, the global leader in data integrity, today announced new enhancements to the Precisely Data Integrity Suite, designed to further streamline and advance data quality across the enterprise. The latest release introduces AI-driven features that enable organisations to operationalise high-quality, AI-ready data even more quickly and intelligently. The new updates deliver AI-powered assistance across the data quality lifecycle, removing barriers for both business and technical users. The enhancements tackle longstanding challenges organisations have faced with data quality, including accessibility, deployment speed, and pipeline flexibility.
IW Capital, an investment house specialising in venture capital for dynamic UK SMEs, has invested £4m into Navigator, a fast-scaling digital advertising platform that is redefining how brands reach millions of travelling consumers in a privacy-first world. Global policymakers and consumers have woken up to the multi-decade abuse of personal data through third-party cookies by advertisers where personal information is covertly shared, analysed and monetised untraceably. Regulations are tightening and according to CookieYes, the cookie consent management platform, Europeans are the least likely to accept them at around 50%. For advertisers, this has meant rising customer acquisition costs and declining campaign performance. Navigator was built to future-proof brands against these changing consumer habits. Through exclusive partnerships with some of the world’s biggest airline and online travel booking platforms, the platform has over 2 billion fully consented, first-party data points which allow brands to target real people at the right time.
Reward, a Customer Engagement and Commerce Media company, and Affinity Solutions, a Consumer Purchase Insights company, have partnered to introduce RewardIQ, a purchase powered intelligence platform designed to empower UK brands with actionable consumer spending insights to optimise marketing campaigns and drive growth. RewardIQ combines Reward’s data-driven customer intelligence, sourced from over 2.5 billion transactions per year, with Affinity’s marketing and data collaboration technology. The product announcement follows the formation of a transatlantic alliance between the two businesses, combining their complementary expertise to bring innovation to the UK market.
Future, a specialist media company, has introduced Collab, a new cross-portfolio initiative designed to unite the cultural power and influence of today’s top digital creators with the established authority of its iconic media brands. This new approach showcases how publishers and the creator economy can work together to build authority, trust, and audience engagement. Through Collab, Future will spotlight creators across its digital and social platforms, delivering content tailored to each brand’s voice and audience. All collaborations will be vetted for brand alignment and promoted across channels to maximize reach and impact. The Collab program is launching with a number of brands and franchises. Marie Claire, Who What Wear, Ideal Home, and Homes & Gardens are the first to feature creator-led content. Looking ahead, Future plans to evolve Collab into a scalable, centralized creator-first content platform where partnerships, storytelling, and brand-aligned creator collaborations can thrive across its portfolio.
A new nationwide study* from Scurri, the delivery management and post-purchase experience software provider, reveals that while UK shoppers are increasingly embracing Artificial Intelligence (AI) in their retail experiences, a significant trust and control gap remains. 72% of consumers expressed concern about AI making decisions without their input. Millennials were the least concerned among all age demographics at 62% while the oldest so-called Silent Generation were the most concerned at 82%. Research detailed in a new report, ‘AI and the new post-purchase consumer: how smart delivery drives loyalty in the age of social commerce’, shows that half of UK shoppers are already using (or are open to) AI-powered shopping assistants and 60% believe AI enhances their overall experience. 38% of UK shoppers already use AI tools for online shopping while 49% are open to using an AI-powered personal shopping assistant.
Perion Network Ltd. (NASDAQ & TASE: PERI) and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE:ACI), has announced a strategic partnership that gives advertisers the ability to activate against Albertsons Cos.’s purchase-based first-party audiences across Perion’s high-impact display and Digital Out-Of-Home (DOOH) formats. This collaboration enables advertisers to reach more than 100 million verified shoppers throughout the entire purchase journey – from on-the-go awareness near Albertsons Cos.’ over 2,200 store locations to online conversion – using dynamic creative, localized offers and robust measurement tools. This partnership marks a significant expansion of Perion’s retail media capabilities and creates a differentiated omnichannel solution in the rapidly growing retail media sector.
Today at its flagship event K:BOS, Klaviyo (NYSE: KVYO) unveiled its Marketing Agent and broadly released its Customer Agent. Together they establish Klaviyo as the AI-first B2C CRM; unifying data, marketing, service, and analytics in one platform to give consumer brands a competitive advantage. These agents set the foundation for Klaviyo’s vision to become the first autonomous B2C CRM designed for the AI era. Built on top of Klaviyo’s data platform (KDP), Klaviyo’s AI-first B2C CRM, now includes Marketing Agent which autonomously plans and launches campaigns in minutes, creates on-brand content, personalises every send, and continuously learns without prompting, and Customer Agent, which delivers 24/7 personalised assistance to consumers by resolving common questions, recommending products, and escalating to a human agent with full context when needed.
Sprout Social (Nasdaq: SPT), a social media management software, has launched a new integration with Canva, the leading all-in-one visual communication platform. As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with more engaging content by streamlining the path from design to publishing. Users can now send finalized visuals from Canva directly into Sprout as draft posts, accelerating workflows and reducing errors between creative and social teams.
Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, an ad-tech/martech personalization platform, and creative data provider DAIVID. The collaboration utilizes AdGreetz’s video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing). The global deal makes DAIVID an official creative testing partner for AdGreetz, giving users of the leading personalization platform access to a powerful suite of AI-driven content generation and testing tools. As part of the partnership, DAIVID’s AI models – trained using a unique combination of facial coding, eye tracking, survey data, and advanced computer vision and listening APIs – will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads within seconds.
Amazon Ads today announced Hyundai UK as the exclusive sponsor of new Amazon Original movies on Prime Video in the UK. The first-ever year-long film sponsorship agreement on Prime Video is Hyundai’s largest streaming TV advertising campaign to date and begins 1 October 2025. Hyundai will hold exclusive sponsorship rights across all new Amazon Original movie releases for 12 months, making it the only brand featured alongside new titles. Hyundai will also serve as the automotive sponsor for an extensive curated back catalogue of existing Amazon Original movie titles. This will build brand awareness and provide the brand with a consistent presence during high-attention moments on Prime Video, which has an average monthly ad-supported reach equivalent to more than a third of UK adults. The multi-channel campaign utilising Amazon’s extensive first-party insights will extend across Fire TV, online video, and display advertisements to further engage audiences and drive consideration.
Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, has announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, MediaMento Institute. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats like skippable pre-roll. Using in-lab eye-tracking and brand recall surveys with 100 Smart TV viewers, the study found that Teads’ CTV HomeScreen ads outperformed traditional skippable formats, with 3D ads capturing attention 29% faster and sustaining it significantly longer. HomeScreen video ads achieved a 48% attention rate* – outpacing YouTube skippable pre-roll by 16% – while creative formats like 3D units generated even greater viewer focus and recall.
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the marketing data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and c. 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ preferences, and no brand is in the top five across both groups. Amazon brands dominate the consumer ranking, with Amazon in first place, Twitch in fourth and Prime Video in fifth. The two other brands in the consumer top five are Snapchat in second and TikTok – its future in the US now looking secure – in third.
International market research consultancy, Censuswide has published the latest edition of The Voice of the UK CMO Report for 2025 exploring three key themes: AI; Brand discovery, activism and backlash; and Budgets and measurement. Findings reveal that CMOs are embracing AI with open arms and integrating traditional and generative AI into marketing operations to streamline workflows and create marketing content at scale. But the flipside is that consumers are less enthusiastic about AI, especially when AI is used for customer-facing content. While 58% of CMOs are using GenAI for social media content creation, a mere 38% of consumers are comfortable with brands using AI to do this. The research showed that consumers are almost twice as likely to have mixed feelings about AI (31%) than they are to be excited and optimistic (16%) about it.
JOLT, a UK digital out-of-home (OOH) and EV charging network, has launched Spark Intelligence – a new data platform that gives advertisers the transparency and accountability they demand, bringing digital-style measurability to roadside OOH. Spark Intelligence applies advanced audience analytics to enable impression-based planning and trading. This provides advertisers with access to the same precision and flexibility they expect from digital channels, allowing them to target more accurately and optimise campaigns in near real time. JOLT delivers a dual-audience opportunity, with roadside screens providing broadcast reach, scale and impact, while in-app engagement during charging dwell time provides deeper interaction. At the same time, the network provides tangible community value, offering EV drivers up to 30 miles of free charging per day, powered by 100% renewable energy. This removes barriers for those without home charging access and ensures campaigns contribute positively to the communities they reach.
AdRoll, an AI-powered connected advertising platform built for growth-minded marketers and Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced a partnership that integrates InnovidXP into AdRoll’s Connected TV (CTV) offering. By combining Innovid’s outcome-based measurement with AdRoll’s cross-channel platform, marketers gain continuous visibility into how CTV contributes to reach, frequency, and measurable outcomes. AdRoll recently expanded its multi-channel platform to help digital marketers integrate CTV into their full-funnel strategies. AdRoll’s CTV offering combines AI-powered targeting, premium inventory access, and identity integrations to bring greater precision and scale to the channel. Recognizing that inventory alone would not be enough, AdRoll partnered with Innovid to ensure advertisers have clear, independent proof of CTV’s value. Following a pilot phase that concluded earlier this month, AdRoll is now providing InnovidXP measurement to CTV advertisers, including brands such as OpenTable and Texas Peak Group (the Australian distributor for Brooks Running).
The IPA has announced the forthcoming launch of the first industry-commissioned carbon emissions calculator for the media supply chain, developed in line with Ad Net Zero’s Global Media Sustainability Framework (GMSF). The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns. By adhering to the GMSF, the calculator will comply with internationally recognised sustainability standards, including the IPCC framework and the Greenhouse Gas Protocol. It will also directly support Action 3 of the Ad Net Zero Action Plan, which aims to cut emissions across media planning, buying, and distribution. The calculator is being developed in collaboration with technical partner Good-Loop, appointed by the IPA following a comprehensive selection process. Good-Loop will deliver a transparent, standardised and actionable approach to tracking and reducing the environmental footprint of media activity.
