Dentsu has announced a global partnership with Meta, becoming the first global agency network solution provider for WhatsApp Business. The partnership, initially launching in the UK, ‘responds to the evolving ways people interact with brands, enabling business to offer more personalised services and engage deeper with consumers’
Dentsu say that the partnership will allow brands to connect to consumers in a social, conversational and hyper-personal way. Through this integration, dentsu will enable its clients to further personalise how they engage with consumers to support their service, commerce and loyalty experience journeys.
For streamlined access to WhatsApp Business, dentsu has built a proprietary web platform for customers to manage all access with their account, providing an end-to-end managed service from creation to analysis and optimisation, via its Merkle brand
“Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive,” said Angela Tangas, UK&I CEO at dentsu. “Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth. Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.”
“For people and businesses across the world, WhatsApp is a great place to get business done,” said Derya Matras, Meta VP Northern Europe Middle East Africa. “We’re looking forward to seeing how dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.”