Interviews, insight & analysis on digital media & marketing

Anything is Possible acquires Custard 

Anything is Possible has announced a new milestone in its growth journey with the successful acquisition of Custard, an SEO and paid search specialist agency headquartered in Manchester. 

Following their international expansion and the recent establishment of a Cape Town office, expanding into Manchester enables Anything is Possible to serve its multiple existing clients in the North and strategically positions the agency for further Northward expansion at the heart of a thriving digital landscape.  The acquisition of Custard marks an important inflection point, enhancing the agency’s current capabilities in organic SEO, content, and social, while expanding into influencer marketing and technical SEO. 

Custard’s Manchester-based leadership are equally excited by the potential in Custard’s integration into Anything is Possible, recognising the two agencies’ complementary values of client transparency and campaign effectiveness. 

Chris Smith, CEO of Custard, commented: “This acquisition is poised to enhance Custard’s overall effectiveness while maintaining our unwavering commitment to delivering outstanding results for our clients. While making this momentous decision, it was vital that Custard and Anything is Possible recognise a shared ethos of openness and transparency, which lays a solid foundation for successful integration. We’re excited to be a part of Anything is Possible’s outstanding continuing growth.”

Sam Fenton- Elstone, Co-founder of Anything is Possible, said: “Joining forces with the brilliant people at Custard is a great example of our belief that, with the right team, shared values, and an unwavering dedication to excellence, anything is indeed possible. Custard is now officially a part of the Anything is Possible family and we are delighted to welcome them to the fold.”