Interviews, insight & analysis on digital media & marketing

CTV

CTV

Media fragmentation is an opportunity, not a barrier

A whole new world of inventory is opening before our eyes, offering increasing opportunities for advertisers to engage with its growing audience. You’d think the media world would be hugely excited and their brands chomping at the bit to get involved. However, like the Dalek that encountered a staircase, we gaze up at the fragmented nature of this new media landscape and wonder where to start.

CTV

CTV fraud is surging as consumption grows

While CTV consumption and quality verification has grown by 252% in the UK year-over-year, bot fraud was up 69% in 2022, according to DoubleVerify research.

CTV

Creative leisure, made to measure: how CTV is evolving

While there are endless different, valuable ways of approaching the job of marketing, anyone who’s been around the industry for a while will have spotted certain trends in their colleagues’ mindsets.

CTV

NDA meets: Lottie Towler, Research Manager, Ampere Analysis

New Digital Age, in association with Mediarithmics, recently hosted a roundtable discussion to explore the rapidly evolving CTV marketplace, where the panellists included Lottie Towler, Research Manager, Ampere Analysis. NDA spoke to Lottie after the roundtable for a recap on her thoughts about the future of CTV advertising…

CTV

CTV: Ignore it at your peril

Research shows more than half of viewers watch more CTV than linear, while 72% prefer CTV. This is something I’ve noticed  in my personal life too. Barring live sport and the news, the majority of the content I view is streamed. I’m not sure my children – aged 12 and 14 – ever watch linear TV.