CTV opportunities and challenges in 2023
22 March 2023
Phil Raby, General Manager International, Mediarithmics, discusses the biggest opportunities and challenges in CTV this year. The interview took place
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Connected TV / ATV articles
Phil Raby, General Manager International, Mediarithmics, discusses the biggest opportunities and challenges in CTV this year. The interview took place
Phil Raby, General Manager International, Mediarithmics, discusses the biggest opportunities and challenges in CTV this year. The interview took place
MiQ has hired John Thomson as Chief Revenue Officer of the UK business. the company has also appointed Clare Beddow as Head of Commercial Strategy…
New video ad formats in streaming TV are “twice as favourable” as traditional TV ads for consumers, according to the results of a new study from Magna Media Trials and Roku Brand Studio…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. Here, we meet Emma Moorhead, General Manager within the media team at Wavemaker UK…
‘Agents of Change’ is an ongoing initiative from MiQ (in partnership with New Digital Age) shining a spotlight on the individuals helping build the new Advanced TV (ATV) industry. In the first of the series, David Counsell, Head of Trading at the7stars, the UK’s largest independent media agency, warns advertisers against jumping on the ATV bandwagon without focusing on investment in quality inventory…
NDA’s Justin Pearse is joined by senior execs from Channel 4 Sales, ITV, Samsung Ads, Channel Factory, Quantcasr and more to discuss the future of advertising on Connected TV…
Deliveroo customers will now see Sky Glass promoted on Deliveroo’s app as part of the roll-out of its new advertising platform, Deliveroo Media and Ecommerce…
With this rise of CTV, we’re witnessing the elevation of the big screen to be a primary screen serving as the center of the connected living room, writes Serge Matta, Head of Commercial at LG Ads Solutions…
A new survey from LG Ad Solutions examining U.K. consumer thoughts on CTV has found that the medium is near saturation at 94% of the population, with 71% of those consumers using ad-supported apps.
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