New Digital Age (NDA), in association with Yahoo, is to host a special event and panel discussion to launch a new research report – ‘All Tomorrow’s TV’ – focused on the rapidly evolving marketplace for CTV advertising…
New Digital Age (NDA), in association with Yahoo, is to host a special event and panel discussion to launch a new research report – ‘All Tomorrow’s TV’ – focused on the rapidly evolving marketplace for CTV advertising…
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
Lumen Research suggests that SeenThis’ proprietary adaptive streaming solution is capable of maximising the potential amount of attention an ad receives…
New research from Amazon Ads reports that almost three in five (59%) UK consumers are streaming TV for more than one hour each day, rising to more than nine in 10 consumers (93%) aged 18 to 34 years…
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
How is inventory on the channel really bought, sold, and tracked, and where are those deals most favourable to buyers? What is the state of CTV CPMs? And where should marketers focus their attention this year to reap the emerging benefits of the channel?
It is no exaggeration to say we are well and truly in the new era of television. We are witnessing a fantastic proliferation of content and tech platforms to view TV when and how we want – from Free Ad-Supported Television (FAST) channels to hybrid SVOD-AVOD streaming platforms. It is a great time for viewers to watch TV!
Audiences are making the leap to the new disruptors, the ad-driven CTV streaming platforms, AVOD and FAST, which agencies and advertisers consider too new and are therefore reluctant to invest in.
ShowHeroes, a global leader in digital video content, tech, and advertising solutions, has extended its its creative services with the launch of Custom Animations for CTV…
Neelam Shahbazi is Managing Partner, Capabilities at Finecast, GroupM Nexus’s addressable TV solution. She has over ten years’ experience in the media tech industry.
With NDA’s Summer ‘Trinity Lunch’ approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet DJ Agahi, Managing Director – UK & EMEA at Sabio…
A whole new world of inventory is opening before our eyes, offering increasing opportunities for advertisers to engage with its growing audience. You’d think the media world would be hugely excited and their brands chomping at the bit to get involved. However, like the Dalek that encountered a staircase, we gaze up at the fragmented nature of this new media landscape and wonder where to start.
While CTV consumption and quality verification has grown by 252% in the UK year-over-year, bot fraud was up 69% in 2022, according to DoubleVerify research.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
