The Long-Form Comeback – Why Substack Is Becoming the New Home for Authenticity and Brand Trust
While artificial intelligence is accelerating the speed and volume of online content, something unexpected is happening - people are slowing down. They’re seeking out substance over scroll. Across demographics, particularly among Gen Z and Millennials, audiences are showing a renewed hunger for meaningful long-form content that offers human personality and depth. In this shifting landscape, Substack has emerged as the go-to platform for writers, creators, and increasingly, brands.
