Unlocking the value of first party data
1 June 2023
While retailers recognise the huge potential to monetise first party data, they often do not know how to get started, writes Bernd Bube, CEO and Founder of ADvendio…
General
Unlocking the value of first party data
1 June 2023
While retailers recognise the huge potential to monetise first party data, they often do not know how to get started, writes Bernd Bube, CEO and Founder of ADvendio…
Partner Content
83% of UK marketers believe attention is a key factor in reducing environmental impact of digital ads
Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
Michael Feeley
24 January 2023
General
Global online sales top $1.14T during 2022 holiday season
Across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S., according to Salesforce data…
Michael Feeley
10 January 2023
General
IPA announces 2023 New Year Honours
The 2023 IPA New Year Honours List has been named as Damian Collins, Pip Hulbert, Vicki Maguire, Patrick Mills, Nishma Robb, and Philip Thomas…
Michael Feeley
10 January 2023
General
BIMA Digital Day data shows more girls considering a career in digital
BIMA, the UK’s digital and tech trade body, has released the results of its Digital Day survey, following the 11th annual event in November 2022…
Michael Feeley
9 January 2023
General
Merry Christmas and Happy New Year from New Digital Age – see you in 2023
NDA is taking its annual
Justin Pearse
21 December 2022
General
If you want to know who will win the World Cup don’t ask ChatGPT
By Brad Rees CEO Mediacells
Andy Oakes
14 December 2022
General
UK marketers are prioritising customer experience and personalisation for 2023
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
Michael Feeley
11 November 2022
General
GumGum to integrate advanced attention measurement across all contextual campaigns
Contextual intelligence specialist GumGum has announced that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023…
Michael Feeley
8 November 2022
General
NDA’s Winter Trinity Lunch is sold out: waiting list now open
The second annual Winter Trinity Lunch has now sold out…
Michael Feeley
21 October 2022
General
Snowflake report identifies capabilities that define the modern marketing data stack
Snowflake, the Data Cloud company has announced the findings of an in-depth analysis of how companies are building their marketing data infrastructures…
Michael Feeley
19 October 2022
General
Eurora opens AI/ML Innovation & Research Centre in Estonia to futureproof cross-border trade platform
Eurora Solutions, the provider of an AI/ML (artificial intelligence/machine learning) backed cross-border trade compliance platform, has announced the opening of an Innovation and Research Centre in Tartu, Estonia….
Michael Feeley
10 October 2022
General
Belgian Data Protection Authority to proceed with action plan, despite questions around its legality
The Belgian Data Protection Authority (APD) has informed IAB Europe that it intends to pursue its examination of the action plan submitted in April with a view to its possible validation…
Michael Feeley
10 October 2022
