ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
Xaxis, in partnership with SAYITNOW and Wavemaker, took home the ‘Best use of Digital Audio Technology’ and the Grand Prix at last night’s Wires Awards Global 2022…
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
Nano Interactive’s Programmatic Solutions Director, Nikky Hudson, discusses the company’s self-serve solution.
Heather Lloyd, Head of Product Marketing at Nano Interactive, explores the benefits of focusing on cookieless attention metrics and campaign measurement.
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
Q&A with Seun Odeneye, Managing
Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH.
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
There has been a lot of talk about contextual advertising, and how advances have made it a truly viable solution. So, what role does contextual have to play in the future of digital advertising?
With the significantly delayed deprecation officially on its way in 2024 (we hope), is the industry actually heading in the right direction and placing privacy at the forefront of everything it does?
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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