Why brands can’t afford to ignore Shopify audience data
8 March 2023
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Partner Content
Why brands can’t afford to ignore Shopify audience data
8 March 2023
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Partner Content
The evolving world of addressable advertising
Q&A with Seun Odeneye, Managing
NDA Staff
23 September 2022
Partner Content
Creators are key to the success of the Metaverse
Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH.
NDA Staff
21 September 2022
Partner Content
The road to DOOH’s programmatic future
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
Tyrone Stewart
21 September 2022
Partner Content
NDA Roundtable: Where does contextual fit into digital advertising’s privacy-first future?
There has been a lot of talk about contextual advertising, and how advances have made it a truly viable solution. So, what role does contextual have to play in the future of digital advertising?
Tyrone Stewart
18 August 2022
Partner Content
NDA Roundtable: Is the industry ready for the privacy-first future?
With the significantly delayed deprecation officially on its way in 2024 (we hope), is the industry actually heading in the right direction and placing privacy at the forefront of everything it does?
Tyrone Stewart
11 August 2022
Partner Content
NDA Meets: Ryan Afshar of LiveRamp and Terry Hornsby of Reach plc
For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
Michael Feeley
11 August 2022
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The show must go on: how digital marketing can adapt to recession
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
NDA Staff
1 August 2022
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Understanding the levers that link attention to brand performance
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
NDA Staff
1 August 2022
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Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are deepening their partnership as Hawk ramps up the CTV element of its cross-channel offering.
Andy Oakes
7 July 2022
Partner Content
Why SMBs need adtech in order to compete with major players
Adtech maximises media investment, delivering on objectives at both the top and the bottom of the funnel. For any revenue-driven SMB, this ability to scale and increase reach at the same time is incredibly valuable
Andy Oakes
27 May 2022
Partner Content
NDA Roundtable: Automating the future of DOOH
The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.
Tyrone Stewart
26 May 2022
Partner Content
Turning obstacles into opportunities: how publishers can continue to thrive without traditional identifiers
With the recent announcement of Google limiting the functionality of GAIDs (Google Advertising IDs) on Android devices, as well as Google Analytics’ elimination of IP addresses, the result is the removal of yet more signals that contribute to identifying users.
NDA Staff
24 May 2022
