Why brands can’t afford to ignore Shopify audience data
8 March 2023
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Partner Content
Why brands can’t afford to ignore Shopify audience data
8 March 2023
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Partner Content
Accelerating opportunities and avoiding pitfalls in the complex digital landscape
Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, Chris Childs talks to Taneesha Kumar, digital media lead at Pernod Ricard UK about her role, brand and industry challenges – and the opportunities these also offer.
NDA Staff
21 November 2022
Partner Content
Carlyle to acquire international marketing agency Incubeta
Global Investment firm Carlyle is to acquire a majority stake in digital marketing agency Incubeta…
Michael Feeley
16 November 2022
Partner Content
Alex Newberry, CRO, Content Ignite: giving transparency, trust and control to publishers
https://newdigitalage.co/publishing/alex-newberry-cro-content-ignite-giving-transparency-trust-and-control-to-publishers/
Justin Pearse
15 November 2022
Agencies
NDA Roundtable: Life after third-party cookies
Like broken records, we’re constantly going on about identity, tracking, measurement, and all the other related buzzwords. But these records certainly aren’t playing our favourite songs.
Tyrone Stewart
15 November 2022
Partner Content
Trinity Lunch Winter: Meet the Sponsors – Emma Lacey of Zefr
Ahead of the Trinity Lunch, Zefr’s SVP EMEA, Emma Lacey, shares why the company is sponsoring the event, and her thoughts on the current state of the industry.
NDA Staff
14 November 2022
Partner Content
Harnessing the power of CTV in Europe
Connected TV, or CTV, refers to the streaming of high-quality video content via smart TVs, Internet-connected devices, tablets, laptops or game consoles, all without the need for a traditional satellite/cable subscription. CTV technology is transforming the way Europeans consume television.
NDA Staff
14 November 2022
Partner Content
Xaxis lifts Grand Prix at Wires Awards Global 2022 with actionable audio campaign for MSC Cruises
Xaxis, in partnership with SAYITNOW and Wavemaker, took home the ‘Best use of Digital Audio Technology’ and the Grand Prix at last night’s Wires Awards Global 2022…
Michael Feeley
11 November 2022
Partner Content
Let’s give progressive challenges the cookieless treatment
We’ve proved we can change. So why has it taken so long to see any measurable change when it comes to progressive issues in our industry?
Andy Oakes
10 November 2022
Partner Content
Nano talks self-service in the post-cookie world
Nano Interactive’s Programmatic Solutions Director, Nikky Hudson, discusses the company’s self-serve solution.
NDA Staff
26 October 2022
Partner Content
Putting a focus on cookieless attention metrics & campaign measurement
Heather Lloyd, Head of Product Marketing at Nano Interactive, explores the benefits of focusing on cookieless attention metrics and campaign measurement.
NDA Staff
12 October 2022
Partner Content
Levelling up contextual targeting with sector modelling, sentiment and emotion
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
NDA Staff
5 October 2022
Partner Content
Why are creators turning their backs on influencers?
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
NDA Staff
27 September 2022
