Interviews, insight & analysis on digital media & marketing

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Accelerating opportunities and avoiding pitfalls in the complex digital landscape

Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector. This month, Chris Childs talks to Taneesha Kumar, digital media lead at Pernod Ricard UK about her role, brand and industry challenges – and the opportunities these also offer.


NDA Roundtable: Life after third-party cookies

Like broken records, we’re constantly going on about identity, tracking, measurement, and all the other related buzzwords. But these records certainly aren’t playing our favourite songs. 

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Harnessing the power of CTV in Europe

Connected TV, or CTV, refers to the streaming of high-quality video content via smart TVs, Internet-connected devices, tablets, laptops or game consoles, all without the need for a traditional satellite/cable subscription. CTV technology is transforming the way Europeans consume television.

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Why are creators turning their backs on influencers?

When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?