Interviews, insight & analysis on digital media & marketing

Partner Content

Partner Content

The true cost of programmatic

Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value. 

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Why creative must come first

In the fast-moving world of digital advertising, current industry metrics just aren’t good enough. Viewability, for instance, only tells you if your ad had the opportunity to be seen; not if it has been seen – nor, indeed, if it had any impact.

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