ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
The move enables Hawk to offer brands and agencies GumGum’s extensive range of unique high-impact ad formats, designed to engage consumers and play a key role in delivering strong campaign results
NDA speaks to Hannah Mirza, who recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance)…
The holiday season brings something a bit different every year for marketers. The uncertainties that have marked 2023 – inflation, mentions of a recession, tighter budgets – have brought unease as marketers are left wondering the potential implications on consumer behaviour for the peak shopping period.
The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus.
Which is why NDA has launched our Media 101 podcast series. We’ll be talking to experts across the industry for a deep dive into different sectors.
In this podcast series, we’ll
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
James Upson discusses company culture and industry values in the world of digital advertising, and how a focus on honesty, transparency and vulnerability are the way forward
Elwin Gastelaars of Brand Metrics on why every brand needs measurement
Since the dawn of time, alliances have benefited countries, citizens and businesses alike. From verbal acknowledgements and handshakes right through to legally-binding contracts; agreeing on something has historically lent power to multiple negotiating parties.
In the latest in our
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
We talk to Giovanni Sollazzo, CEO of AIDEM, who explains why we need to move away from the ‘black box’ culture of the current advertising industry.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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