Interviews, insight & analysis on digital media & marketing

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Why are creators turning their backs on influencers?

When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?

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Creators are key to the success of the Metaverse

Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH. 

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The road to DOOH’s programmatic future

Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.

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NDA Meets: Ryan Afshar of LiveRamp and Terry Hornsby of Reach plc

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc. 

The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.

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Why SMBs need adtech in order to compete with major players

Adtech maximises media investment, delivering on objectives at both the top and the bottom of the funnel. For any revenue-driven SMB, this ability to scale and increase reach at the same time is incredibly valuable

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NDA Roundtable: Automating the future of DOOH

The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.