Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
James Upson discusses company culture and industry values in the world of digital advertising, and how a focus on honesty, transparency and vulnerability are the way forward
Elwin Gastelaars of Brand Metrics on why every brand needs measurement
Since the dawn of time, alliances have benefited countries, citizens and businesses alike. From verbal acknowledgements and handshakes right through to legally-binding contracts; agreeing on something has historically lent power to multiple negotiating parties.
In the latest in our
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
We talk to Giovanni Sollazzo, CEO of AIDEM, who explains why we need to move away from the ‘black box’ culture of the current advertising industry.
So here’s a money saving tip for all advertisers: stop buying ads that don’t get seen. The most expensive ad that you’ll ever buy is one that no one looks at. All that effort, all that money: it’s worth nothing if your ad is ignored.
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
Sustainability is defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. But what does that mean to digital advertising? And where do the industry’s priorities lie?
UK brands can now coordinate the planning and execution of programmatic TV advertising campaigns across all linear and digital channels, with the launch of Advanced TV from MiQ…
For the latest in our NDA Meets podcast series, For the latest in our NDA Meets podcast series, we sit down with Richard Ottoy, GM, EMEA at Sharethrough and Harvin Gupta, Head Of Commercial Partnerships, Scope3.
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results, but also generate substantially lower carbon emissions than the current digital advertising average.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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