Interviews, insight & analysis on digital media & marketing

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The evolution of media alliances

Since the dawn of time, alliances have benefited countries, citizens and businesses alike. From verbal acknowledgements and handshakes right through to legally-binding contracts; agreeing on something has historically lent power to multiple negotiating parties.

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Predictions: why the time is right for Mail Metro Media’s new identity solution, dmg::ID

If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.

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The dream team of YouTube and CTV

The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…