ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are deepening their partnership as Hawk ramps up the CTV element of its cross-channel offering.
Adtech maximises media investment, delivering on objectives at both the top and the bottom of the funnel. For any revenue-driven SMB, this ability to scale and increase reach at the same time is incredibly valuable
The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.
With the recent announcement of Google limiting the functionality of GAIDs (Google Advertising IDs) on Android devices, as well as Google Analytics’ elimination of IP addresses, the result is the removal of yet more signals that contribute to identifying users.
To discuss the changing landscape of DOOH, NDA teamed up with Sage+Archer to host a roundtable and gather the thoughts of some industry experts.
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. In episode four, Advertisers we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.
Heather Lloyd, Head of Product Marketing at Nano Interactive, discusses the role of attention in the cookieless future.
Programmatic has existed within the
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
We are seeing the return of contextual advertising – but not as we knew it – writes Peter Wallace of GumGum…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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