Interviews, insight & analysis on digital media & marketing

Partner Content

Why creative must come first

In the fast-moving world of digital advertising, current industry metrics just aren’t good enough. Viewability, for instance, only tells you if your ad had the opportunity to be seen; not if it has been seen – nor, indeed, if it had any impact.

Q&A with Adnami’s Steph Miller

Digital advertising can no longer be regarded as merely an instrument for driving performance and cheap clicks. Today, it needs to capture the whole user journey and funnel.