Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

59A Expands US Market Presence with two key hires

59A, the UK-based advertising technology firm specialising in custom algorithmic solutions, today announced a major escalation of its North American operation

Programmatic

Matt Barash: Social is no longer just a channel. It’s the R&D lab for modern marketing

Industry veteran Matt Barash, Chief Commercial Officer at Nova, is NDA's new monthly columnist.

Programmatic, US

White-Label adtech: The hidden trend reshaping the industry

White labelled solutions are becoming more prevalent but the industry isn't always keen to talk about them.

Programmatic

Terry Kawaja: get ready for a tectonic disruption in AI and advertising

NDA MENA, Programmatic

“Education is an important challenge. Programmatic OOH operates differently from other programmatic channels”

Programmatic

What 2026’s media predictions are really telling us

Programmatic

AI Marketing Pioneers: “This is not about speeding up old processes, it’s about creating better ones”

AI, Programmatic

My first year in CTV: Why it looked pretentious and why I was (mostly) wrong

Andy Oakes 16 December 2025

The NDA/Doubleverify Roundtable: Making sense of omnichannel measurement

Justin Pearse 16 December 2025

From specialist DSP to marketing orchestration platform: how StackAdapt is aligning agencies around outcomes

Justin Pearse 15 December 2025

Giving addressability a sporting chance

Morag Cuddeford-Jones 15 December 2025

OOH in the performance age: Now is the time to prove its worth

Justin Pearse 9 December 2025

The Hidden Cost of Going to Market Blind: Why Most Expansions Fail Before They Even Begin

Andy Oakes 8 December 2025

Frazer Locke on rebuilding TripleLift internationally and redefining creativity in retail media

Justin Pearse 2 December 2025

Marketing the Marketers: Vanessa O’Connell, Marketing Director at Nano Interactive

Justin Pearse 25 November 2025

In Conversation: AUDIENCES’ Rob McLaughlin & Matt Wilkinson – giving brands back control over their own data

Justin Pearse 18 November 2025

My Digital Hero: Nathaniel Andes, VP of Technology & Publisher Partnerships, Aniview

Justin Pearse 13 November 2025

How AI is decoding consumer behaviour in the north of England

Tyrone Stewart 11 November 2025

AdCP launch – The industry reacts

Andy Oakes 28 October 2025

Interviews, insight & analysis on digital media & marketing

Programmatic

59A Expands US Market Presence with two key hires

Matt Barash: Social is no longer just a channel. It’s the R&D lab for modern marketing

White-Label adtech: The hidden trend reshaping the industry

Terry Kawaja: get ready for a tectonic disruption in AI and advertising

“Education is an important challenge. Programmatic OOH operates differently from other programmatic channels”

What 2026’s media predictions are really telling us

AI Marketing Pioneers: “This is not about speeding up old processes, it’s about creating better ones”

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