Why now is the right time to get fully onboard with “emerging” programmatic channels. They’ve emerged!
News, views and opinion from the programmatic and data industries.
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
More than three in four Brits (76%) don’t feel like they have enough control over how their online data is used, according to new research from The Trade Desk.
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
Data privacy software company Sourcepoint has launched Privacy Lens, the first privacy measurement and analytics platform of its kind on the market according to the company.
Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast.
The dual challenges of increased privacy regulation and browsers phasing out third-party tracking cookies has left much of the industry at a loss as to what to replicate or replace them.
Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.