Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Practice Makes Unperfect

Why the privacy industry needs to lose the riddles to win your trust

Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast. 

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Programmatic

Are brands prepared for a new era of data?

Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.

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