News, views and opinion from the programmatic and data industries.
It sounds pretty stupid to state that UK cities outside London are important to the digital media and marketing industry.
However, for the last twenty years I’ve been in this industry, it has always been dominated by the London bubble.
It sounds pretty stupid to state that UK cities outside London are important to the digital media and marketing industry.
However, for the last twenty years I’ve been in this industry, it has always been dominated by the London bubble.
Rick Jones is Regional President, Western and Southern Europe at Adform. He has worked in the marketing industry for the past 25 years, with roles for QXL, Camelot, Sony, John Lewis, and Google before joining Adform in 2016.
Icelandair has achieved a 70% decrease in cost per flight booking over the past year, representing a tenfold improvement in ROI from its digital advertising.
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Last month saw three of our industry’s most innovative tech companies enter the dragon’s den to pitch their services to media agency leaders in NDA’s latest Soho Sessions.
Post-pandemic and with the UK and International events scene booming, how vital is Dmexco today? NDA caught up with leaders across the industry to hear their thoughts. Next up is Richard Ottoy, GM, EMEA at Sharethrough.
The move enables Hawk to offer brands and agencies GumGum’s extensive range of unique high-impact ad formats, designed to engage consumers and play a key role in delivering strong campaign results
Post-pandemic and with the UK and International events scene booming, how vital is Dmexco today? NDA caught up with leaders across the industry to hear their thoughts. Next up is Senior Vice President, Americas + Global Publishing at Index Exchange.
Audi, Vodafone, and PcComponentes have decreased their digital advertising emissions, while improving campaign performance, through their work with programmatic platform Adform.
Post-pandemic and with the UK and internatinal events scene booking, how vital is Dmexco today? NDA caught up with leaders across the industry to hear their thoughts. Next up is Fiona Salmon, Global VP of Partnerships and Sustainability Lead at Captify
Post-pandemic and with the UK and internatinal events scene booking, how vital is Dmexco today? NDA caught up with leaders across the industry to hear their thoughts.
In episode two of the Digital Leaders of Tomorrow podcast, The Kite Factory’s Gabriella Krite discusses her journey in digital advertising, the challenges that have come with this, and the role that her lifestyle choices have played in that journey.
NDA, in partnership with DoubleVerify, hosted a panel discussion for an audience of northern media agencies and advertisers to examine the industry’s growing interest in attention as a metric, and how important it will be to evolve measurement and the determining factors of campaign performance, if advertisers are to deliver impactful and valuable ads in an increasingly privacy-focused world.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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