News, views and opinion from the programmatic and data industries.
he ever-increasing complexity of the digital media landscape is prompting more advertisers to rely on programmatic platforms with powerful Artificial Intelligence (AI) capabilities.
he ever-increasing complexity of the digital media landscape is prompting more advertisers to rely on programmatic platforms with powerful Artificial Intelligence (AI) capabilities.
With the recent announcement of Google limiting the functionality of GAIDs (Google Advertising IDs) on Android devices, as well as Google Analytics’ elimination of IP addresses, the result is the removal of yet more signals that contribute to identifying users.
PubMatic today announced the launch of Connect, a new integrated platform to enable media buyers to connect with their target audiences across the open internet.
ake. In many industry experts’ eyes, not one solution will win out here as many are still figuring out what their stance is on cookieless.
Tom Greenwood is Managing Director of Wholegrain Digital. We asked who his digital hero is.
To discuss the changing landscape of DOOH, NDA teamed up with Sage+Archer to host a roundtable and gather the thoughts of some industry experts.
In the second half of our roundtable discussion on the future of identity within digital advertising, conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions on the marketplace.
Rikki Decker is Head of Partnerships, Blockthrough. She joined with 7 years of adtech experience in campaign and account management leadership on the platform side, including AOL, AAX and The Media Trust. We asked who her digital hero is.
New Digital Age (NDA) recently gathered a crop of industry experts to discuss the
New Digital Age has launched a programmatic digital OOH ad campaign to celebrate the return of Advertising Week Europe to an in-person London event.
At the inaugural NDA Heroes, Dianka Bohuslaw, Manager, Client Operations at Xandr, followed up her Adtech Collaborative Champion award with the overall All-Star Hero award. We sat down with Bohuslaw to see what the wins mean to her.
Scibids say they have helped increase the conversion rate by 60% and doubled viewable reach within budget limits by optimizing frequency
Heather Lloyd, Head of Product Marketing at Nano Interactive, discusses the role of attention in the cookieless future.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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