News, views and opinion from the programmatic and data industries.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.
Sky has announced the Sky
Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…
The sports betting industry has seen significant digital transformation and as operators adopt a digital first approach, they’re capturing greater amounts of data and insights about the end users’ betting behaviours and preferences, betting frequency and lifetime value
The UK’s Data Protection Agency, the ICO, recently served TikTok with a ‘notice of intent’ regarding a possible £27 million fine. But what is the impact?
The format witnessing the largest growth was Reels as Meta takes on TikTok. Spend increased by an astonishing 750% between Q2 and Q3, while CPM increased by 31%
What kind of CTV data is available today and how it can be activated by use cases?
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.
Q&A with Seun Odeneye, Managing
NDA Editor Justin Pearse and
Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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