Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Programmatic

Uber Advertising on track for $1bn revenues next year

Uber Advertising is attempting to build a whole new advertising market of mobility media, according to Dr. Mark Grether, GM, Uber Advertising, speaking at Possible Miami with Digital Prophet David Shing.

Programmatic

Adform boosts team with new leadership hires

Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.

IWD 2023: Chasing Equity – Emma Newman, PubMatic

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat with Emma Newman, CRO, EMEA at PubMatic.

Programmatic

Changing data use and how PROOH is helping clients achieve more

‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands.

Programmatic

Marketing the adtech marketers: rising out of the sea of sameness

At our Marketing the Marketers event, moderator and New Digital Age editor, Justin Pearse, brought together three leading experts in the field to discuss how all parties can make the most of what has the potential to be a fruitful relationship.

IWD 2023: Chasing Equity – Agatha Zietala, Magnite

Ahead of the Digital Women International Women’s Day Lunch 2023, we speak to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Today, we hear from Agatha Zietala, VP International Marketing at Magnite.