Can we embrace omnichannel capabilities of programmatic already?
May 6, 2021
Why now is the right time to get fully onboard with “emerging” programmatic channels. They’ve emerged!
Programmatic
News, views and opinion from the programmatic and data industries.
Mobile
Andy Oakes
April 21, 2021
Programmatic
Update to Sourcepoint CMP enables publishers to navigate IDFA changes
Sourcepoint has announced it has
Andy Oakes
April 21, 2021
Programmatic
Why it’s time to develop a new affinity with audience modelling
Traditional ‘lookalike’ audience modelling has always had something of a mixed reputation with brand advertisers. Our own proposed solution to the audience mapping problem is affinity modelling.
NDA Staff
April 15, 2021
Programmatic
My Digital Hero: Ashley Bateman, Unruly
Ashley Bateman, sales director at Unruly, has over a decade’s experience in the industry, including previous roles at AOL and Sizmek. We find out who her digital hero is.
Justin Pearse
April 14, 2021
Mobile
Upcoming disruption to frequency capping illustrates the massive changes about to hit the adtech industry
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
Justin Pearse
April 14, 2021
Programmatic
Let’s call time on the over-enthusiastic abuse of retargeting
What I want to talk about here is retargeting, or rather the over-enthusiastic abuse of it. I’m not talking about the occasional ‘hello’, it’s incessant; it’s endless.
Justin Pearse
April 12, 2021
Partner Content
NDA Meets: Greg Isbister, CEO, and Amy Fox, Product Director at Blis
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
Justin Pearse
April 12, 2021
Partner Content
hyScore Cookie-less Contextual Targeting now available on Xandr Curate
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
Gillian McCusker
March 29, 2021
