Why now is the right time to get fully onboard with “emerging” programmatic channels. They’ve emerged!
News, views and opinion from the programmatic and data industries.
Sourcepoint has announced it has
Traditional ‘lookalike’ audience modelling has always had something of a mixed reputation with brand advertisers. Our own proposed solution to the audience mapping problem is affinity modelling.
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
What I want to talk about here is retargeting, or rather the over-enthusiastic abuse of it. I’m not talking about the occasional ‘hello’, it’s incessant; it’s endless.
We sat down with Greg Isbister, co-founder and CEO at Blis and Amy Fox product director at Blis, a company reinventing programmatic location-powered advertising for a privacy first-world.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.