Interviews, insight & analysis on digital media & marketing


News, views and opinion from the programmatic and data industries.


Masters of Media: Richard Bettinson, Senior Director, Media & Insight at Hilton

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Richard Bettinson, Senior Director, Media & Insight at Hilton.


Global launches programmatic outdoor on the Elizabeth line

Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…


Lessons on marketing effectiveness from the sports and betting industry

The sports betting industry has seen significant digital transformation and as operators adopt a digital first approach, they’re capturing greater amounts of data and insights about the end users’ betting behaviours and preferences, betting frequency and lifetime value

Digital Women

Digital Women: Layla Soufi, DSP Partnerships EMEA, VIOOH

NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.

Partner Content

The road to DOOH’s programmatic future

Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.