News, views and opinion from the programmatic and data industries.
Angela Gordon, Consultant (Publisher Lead) at Multilocal.media, has over two-decades of industry experience, with previous roles at companies including Ogury, Nano Interactive, Collective and Yahoo.
To celebrate iThe Women In Programmatic Network, NDA will be running a series of interviews with its members. Next up is Michal Nissenson, Director of Customer Marketing, GeoEdge.
The relevancy of third-party cookies has been crumbling for years, initially due to ad-blockers and then due to content being consumed in apps rather than within browsers.
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
The UK will scrap “pointless” web cookie requests as part of a major package of reforms that will replace the EU’s data laws with a new post-Brexit regime.
Walmart has unveiled its plans to launch a demand-side platform that helps marketers and advertisers to leverage the retailer’s data.
Channel 4 has become the ‘first’ UK broadcaster to make its digital ad space available programmatically using real-time bidding.
Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.
Cavai, the conversational ad tech
