News, views and opinion from the programmatic and data industries.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Can curated marketplaces support new industry initiatives tackling the loss of the third-party cookie?
Robert Webster, Founder, Canton Marketing Solutions and Wayne Blodwell, Founder & CEO at The Programmatic Advisory, In a special series of deep-dive articles, defend their positions on walled gardens.
Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade,
Following Rob’s opening salvo and Wayne’s response, Rob builds on his argument against walled gardens.
The Women In Programmatic Network was set up to represent women in the programatic industry. NDA will be interviewing its members to celebrate its work.
Wayne Blodwell responds to Rob Webster to make the case again walled garden.
Robert Webster, Founder, Canton Marketing Solutions and Wayne Blodwell, Founder & CEO at The Programmatic Advisory debate!
The inaugural Trinity Lunch on Nov 11th has grown and thanks to the support of a truly wonderful group of industry partners we are now more pleased than ever to welcome guests to what we hope will be the first of many opportunities to bring the industry back together
Last year the UK government revealed plans to restrict the advertising of products high in fat, salt and sugar (HFSS) both online and on TV (before 9pm when most children are likely to see them). This followed an earlier announcement to ban off-shelf promotions in-store of the same type of products, all of which will come into effect at the end of next year.
the Government intendsto introduce a 9pm watershed on HFSS (products high in fat, salt and sugar) advertising on TV and a total ban online through the Health and Care Bill
Sky has teamed up with The Trade Desk to give advertisers access to Sky Media’s premium broadcaster video-on-demand content
Why now is the right time to get fully onboard with “emerging” programmatic channels. They’ve emerged!
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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