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Programmatic

HFSS ads ban – making the right choice will be critical for food manufacturers

Last year the UK government revealed plans to restrict the advertising of products high in fat, salt and sugar (HFSS) both online and on TV (before 9pm when most children are likely to see them). This followed an earlier announcement to ban off-shelf promotions in-store of the same type of products, all of which will come into effect at the end of next year.