Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Partner Content

Why programmatic was always going to fall short on transparency

Programmatic advertising can be, and has been, incredibly beneficial to the stakeholders within the ecosystem, but it’s also incredibly expensive for advertisers – and this is just one of the major issues. Alongside the costs associated, programmatic struggles a great deal when it comes to transparency as well.

Partner Content

Giving a voice to small businesses

Local businesses benefit the most from being able to advertise their products or services through local publishers.