Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Programmatic

GoCompare picks programmatic advertising for successful channel diversification

GoCompare was faced with the challenge of acquiring new customers and retaining existing ones. It’s long focused particularly on its well-known TV ads as well as on paid search, but wanted to reduce its dependency on the latter. As such, the Future plc-owned business decided it was time to look at channel diversification.

Agencies

The Trinity Lunch update

The inaugural Trinity Lunch on Nov 11th has grown and thanks to the support of a truly wonderful group of industry partners we are now more pleased than ever to welcome guests to what we hope will be the first of many opportunities to bring the industry back together

Programmatic

HFSS ads ban – making the right choice will be critical for food manufacturers

Last year the UK government revealed plans to restrict the advertising of products high in fat, salt and sugar (HFSS) both online and on TV (before 9pm when most children are likely to see them). This followed an earlier announcement to ban off-shelf promotions in-store of the same type of products, all of which will come into effect at the end of next year.