Interviews, insight & analysis on digital media & marketing


News, views and opinion from the programmatic and data industries.

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Is today’s open web really worth saving?

The open web of ad-funded media faces increasing challenges. Everyone wants to save it, but in its current guise should we even bother?


Celebrating Women in programmatic: Anne-Claire Cornee, Dailymotion

The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anne-Claire Cornee, Sales Director, Global Brands & EMEA Markets, Dailymotion.


Personified Advertising to power mobile branding strategies in 2022

A host of new solutions have sprung up to solve the issues faced by removing third-party cookies and identifiers. With over a year until these changes come into practice, advertisers are posed with more questions. Do they make the switch from an ID-based to an ID-less approach? If so, when should they do this?


Privacy in adtech: stop worrying and Learn to love the bomb

The cookiepocalypse, Apple’s privacy crusade, CPRA, class-action lawsuits, and now the IAB Europe hinting that their Transparency & Control Framework (TCF) may be endangered by the Belgian regulator.