News, views and opinion from the programmatic and data industries.
Ahead of NDA’s second “legendary” Trinity Lunch to be held in Manchester, we catchup with Olivia Waite, Sales Director, Channel Factory.
Ahead of NDA’s second “legendary” Trinity Lunch to be held in Manchester, we catchup with Olivia Waite, Sales Director, Channel Factory.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Dorota Karc, Head of Programmatic, WallDecaux (JCDecaux Group).
2021 like 2020 before it will go down as two of those generational years where the world and digital marketing in particular changed.
Ugg show massive uplift after OOH campaign
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Benoit Cacheux, Global Chief Digital Officer, Zenith.
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond.Next up is Patrick Zinga, Automated Media, Data & Technology Lead, Heineken UK.
The open web of ad-funded media faces increasing challenges. Everyone wants to save it, but in its current guise should we even bother?
Paul Gubbins gives us his indepth view of CTV in 2022
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anne-Claire Cornee, Sales Director, Global Brands & EMEA Markets, Dailymotion.
A host of new solutions have sprung up to solve the issues faced by removing third-party cookies and identifiers. With over a year until these changes come into practice, advertisers are posed with more questions. Do they make the switch from an ID-based to an ID-less approach? If so, when should they do this?
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
The cookiepocalypse, Apple’s privacy crusade, CPRA, class-action lawsuits, and now the IAB Europe hinting that their Transparency & Control Framework (TCF) may be endangered by the Belgian regulator.
Brands are sitting on a wealth of data points from increased digital usage. So, how can we make sure we really understand the data when there’s no average?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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