News, views and opinion from the programmatic and data industries.
RTB House has announced the introduction of ContentGP which the company claims “is set to revolutionise the way marketers understand and engage with online audiences”.
RTB House has announced the introduction of ContentGP which the company claims “is set to revolutionise the way marketers understand and engage with online audiences”.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Amelia Carter, Programmatic Manager, MediaCom.
Angela Gordon, Consultant (Publisher Lead) at Multilocal.media, has over two-decades of industry experience, with previous roles at companies including Ogury, Nano Interactive, Collective and Yahoo.
Most marketers, at heart, want to do the right thing and embrace the principles of privacy-first marketing but often they are unsure of how to achieve that, given their current dependence on cookie or digital ID-based methods of tracking, targeting and attribution
After a short summer break, NDA’s weekly podcast It’s Always Media Thursday returns, with NDA Editor Justin Pearse and Publisher Andy Oakes discussing developments in the digital media and marketing industry.
Moves news from around the industry.
The Women In Programmatic Network was set up to represent women in the programmatic industry
To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Aleksandra Beyer Nunes Global Programmatic Buying Manager The Economist.
Who’s MediaLad? In digital media, everyone pretends they know who he, or she, is. We do. Or do we? What we do know is that the anonymous media hero is NDA’s regular columnist.
Media and tech company Azerion has made its latest acquisition in the form of French digital advertising business Sublime.
To celebrate iThe Women In Programmatic Network, NDA will be running a series of interviews with its members. Next up is Michal Nissenson, Director of Customer Marketing, GeoEdge.
The relevancy of third-party cookies has been crumbling for years, initially due to ad-blockers and then due to content being consumed in apps rather than within browsers.
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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