Interviews, insight & analysis on digital media & marketing


News, views and opinion from the programmatic and data industries.

Marketers: forget privacy-first and think human-first instead

Most marketers, at heart, want to do the right thing and embrace the principles of privacy-first marketing but often they are unsure of how to achieve that, given their current dependence on cookie or digital ID-based methods of tracking, targeting and attribution

Azerion and Sublime logos

Azerion acquires digital ad firm Sublime

Media and tech company Azerion has made its latest acquisition in the form of French digital advertising business Sublime.


No cookies, no problem

The relevancy of third-party cookies has been crumbling for years, initially due to ad-blockers and then due to content being consumed in apps rather than within browsers.


Rob Webster: AI without purpose is useless

Rob Webster is Founder of  Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.