Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

My 2022 Predictions: and here is Dorota Karc, Head of Programmatic, WallDecaux (JCDecaux Group)

Justin Pearse 8 December 2021

Rob Webster: 2022 digital marketing predictions

Justin Pearse 8 December 2021

Programmatic OOH demonstrates uplift in brand awareness and purchase intent for UGG

Andy Oakes 7 December 2021

My 2022 predictions: Benoit Cacheux, Global Chief Digital Officer, Zenith

Justin Pearse 6 December 2021

My 2022 Predictions: Patrick Zinga, Automated Media, Data & Technology Lead, Heineken UK

Justin Pearse 6 December 2021

Is today’s open web really worth saving?

Justin Pearse 6 December 2021

If 2021 was the year of CTV, 2022 is the year of CTV App discoverability

Andy Oakes 3 December 2021

Celebrating Women in programmatic: Anne-Claire Cornee, Dailymotion

Justin Pearse 1 December 2021

Personified Advertising to power mobile branding strategies in 2022

Justin Pearse 1 December 2021

“We are changing the paradigm for brand advertisers”

Michael Feeley 29 November 2021

Privacy in adtech: stop worrying and Learn to love the bomb

Justin Pearse 25 November 2021

Three ways to really understand the data when there’s no ‘average’ customer

Andy Oakes 24 November 2021