Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Three ways to really understand the data when there’s no ‘average’ customer

Andy Oakes 24 November 2021

Brand’s ad click obsession has led to metrics blindness in programmatic

Andy Oakes 24 November 2021

Programmatic Under the Microscope: Re-constructing digital identity

Justin Pearse 24 November 2021

Case study: fully transparent programmatic marketplace launched in Norway

Tyrone Stewart 22 November 2021

Celebrating women in programmatic: Arshiya Nazir, Programmatic Strategy Director at Dentsu International

Justin Pearse 17 November 2021

Only 45% of marketers report following data collection laws for their digital communications

Andy Oakes 17 November 2021

DoubleVerify launches publisher solution in Europe

Andy Oakes 16 November 2021

Consumer savviness is forcing advertisers to reconsider targeting strategy

Tyrone Stewart 16 November 2021

Navigating the addressable TV opportunity

Andy Oakes 12 November 2021

Celebrating Women in Programmatic: Zoe Baptie, Account Director, Bluestripe Group

Justin Pearse 11 November 2021

Fight ad fraud (and win) with proxy-based ad verification

Andy Oakes 10 November 2021

Celebrating Women in Programmatic: Vanessa Horgan, VP, Revenue Operations, FootballCo

Justin Pearse 10 November 2021