Interviews, insight & analysis on digital media & marketing

DoubleVerify launches publisher solution in Europe

DoubleVerify today announced that the DV Publisher Suite is now available to European publishers. Additionally, DV has expanded its Publisher Division to Europe to manage growing demand, accelerating support and ensuring success for the company’s local customers.

“We’re excited to expand our impressive solutions to this region,” said Mimi Wotring, SVP, Publisher Sales & Client Services at DoubleVerify. “DV provides publishers with the industry’s first comprehensive yield solution — combining data automation, campaign performance, media quality insights, and inventory optimization across all of a publisher’s inventory, whether direct-sold or programmatic.”

In August 2020, DV launched a new division to support digital publishers and subsequently launched the DV Publisher Suite, offering publishers measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.

With today’s announcement, DV Publisher Suite will now be available to all publishers in Europe.

At launch, leading European publishers using DV’s publisher solution include AutoTrader Group plc, the UK and Ireland’s largest digital automotive marketplace; Zoopla, the top property website and app; and SkyScanner, the leading global travel search company.

“DV’s tools are well known and widely respected in the industry and we are excited to be one of the first DV Publisher Suite users in Europe,” said Robert Leon, Senior Advertising Delivery Executive at SkyScanner. “DV Publisher Suite improves transparency and efficiency, while maximizing inventory monetization. It lets us focus on our core revenue-producing tasks, rather than spending valuable time managing spreadsheets.”

“At Zoopla, DVPS has enabled the dual benefit of vastly improved data visualisation for our clients and increased operational efficiency in the analysis and reporting of a number of ad cost and quality parameters,” said Joseph Harake, Head of Ad Sales. “These include; viewability, yield, delivery, inventory availability and discrepancy resolution across both programmatically and direct-sold inventory.”

This announcement comes shortly after the announcement of DV expanding its European footprint with the acquisition of Berlin-based Meetrics