Interviews, insight & analysis on digital media & marketing

Programmatic Under the Microscope: Re-constructing digital identity

The second edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on re-constructing digital identity.

In this episode, we discuss how publisher DPG Media is approaching the impending identity crisis and are joined by Amina Begum, Director, Strategic Projects & Product GTM at Xandr; and Toon Coppens, Director Advertising Data BENE at DPG Media.

The conversation includes topics such as publishers’ position in the new world order as owners of first-party data and how publishers should be supporting buyers to achieve relevance for online consumers without the use of third-party cookies.

Share on facebook
Share on twitter
Share on linkedin

Podcasts

More posts from ->

Related articles

Partner Content

Is today’s open web really worth saving?

The open web of ad-funded media faces increasing challenges. Everyone wants to save it, but in its current guise should we even bother?