People, news and views from and about the social media industry.
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
NDA is proud to be
Tiffany St James is one of the UK’s most experienced digital transformation specialists, the founder of Transmute, co-founder of Curate42 and former Head of Public Participation for the UK Government. She is also NDA’s monthly columnist.
Paulien McGowan explores the predicted demise of subcultures in the internet age as a part of The Nursery’s Identity Series.
Brand purpose has long been one of those misunderstood and misused terms. But, now, when brands are judged more than ever, purpose is incredibly important.
by Jules Herd, Founder of Five
It’s the speed of change that can be the curse of social media marketing. So slow it down. Here’s how.
By Emma Davies, Founder of
No matter how marketing fads shift, Twitter contests rarely fail to drive marketing engagement. Twitter engagement has remained consistently high in covid19
Who’s MediaLad? In digital media, everyone
Nick Tearle, MD at E1 Media shares helpful tips for spotting and countering facebook scams trying to attack online events.
We talked to Paps Shaikh,
“UK expenditure on digital advertising was around £14bn in 2019. About 80% of this is earned by just two companies: Google and Facebook.”
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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