Student Beans launches new verification tech
3 August 2022
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology: Beans iD…
Technology
News, views and opinion from the adtech and martech industries.
Student Beans launches new verification tech
3 August 2022
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology: Beans iD…
Advertising
Cannes Lions Insights: “Interpretations of GDPR differ greatly across Europe”
Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…
Michael Feeley
15 July 2022
Advertising
Cannes Lions Insights: “The ad market is expected to be more progressive than ever before”
Daniel Clayman, General Manager, Northern Europe at Xandr, explains to NDA how the evolving expectations of advertisers and audiences are reshaping the ad tech ecosystem…
Michael Feeley
14 July 2022
Advertising
Can I have your attention, please? How marketers can harness attention metrics
John Tigg, GM, International, Yieldmo, discuss the ‘attention revolution’ that’s happening in the advertising industry.
NDA Staff
14 July 2022
Technology
You need better data: How to turn your website into an intelligence hub
Christophe Goasduff, Insights and Technical Manager at Dog, explores the perspective that a website should serve as a functioning part of a brand’s marketing strategy, a hub of intelligence at the centre of a brand’s marketing ecosystem.
NDA Staff
13 July 2022
Technology
My Best Marketing Tip: “Get tangible experience to develop intuition”, Telenor Director, Head of Marketing & Digital, Anders Holvøe
According to Telenor’s Director, Head
NDA Staff
13 July 2022
Advertising
Interview: NDA meets Clare Dyer, The Trade Desk’s new VP of HR EMEA
New Digital Age meets The Trade Desk’s newly appointed Vice President of HR, EMEA, Clare Dyer…
Michael Feeley
13 July 2022
Advertising
NDA meets Waze: why shifts in driver behaviour provide new opportunities for advertisers
In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?
Michael Feeley
13 July 2022
Technology
Designing and developing web experiences for everyone
The web is constantly changing, but accessibility, usability and inclusion are always paramount concerns. As designers and developers, we have to stay alert – and adapt – to make sure we create experiences for all.
Justin Pearse
12 July 2022
Technology
CDPs have been mis-sold and misused but remain a vital Customer Insight tool
As the global advertising industry focuses on first-party data, many are turning towards
customer data platforms (CDPs) as the cornerstone of their data-driven marketing strategies, writes Chris Hogg of Lotame…
Michael Feeley
7 July 2022
Technology
GDPR at four: Why the issue of data privacy isn’t going away
By Jonathan Newman, CEO Motive.co
Justin Pearse
7 July 2022
Technology
Autistic individuals score 10% higher in key tech capabilities, finds research
Autistic individuals typically score 10 per cent higher in their digital skills aptitude than those with neurotypical traits, according to new data from digital skills company WithYouWithMe (WYWM).
Michael Feeley
28 June 2022
Technology
My Digital Hero: Ian Maude, The Project X Institute
Ian Maude is an internet advertising analyst and Executive Director at The Project X Institute, a media and advertising think tank and advisory collective, which he co-founded with his business partner Jon Watts. We asked who his digital hero is.
Justin Pearse
28 June 2022
