News, views and opinion from the adtech and martech industries.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
Retailers must gear up for the sales season by allocating resources toward reliable, scalable, agile hosting systems, writes Suhaib Zaheer SVP, Managed Hosting at DigitalOcean & GM, Cloudways…
LeMieux, a premium equestrian brand, has improved product experiences through the creation of a single source of data in partnership with Akeneo, the Product Experience (PX) and Product Information Management (PIM) specialists…
Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has announced the promotions of Bryan Scott and Matthew Townsend to Chief Marketing Officer and Chief Product Officer respectively…
Content management system (CMS) provider Storyblok has partnered with global digital asset management company Bynder to help marketing teams elevate brand consistency across their websites…
The use cases of Large Language Models (LLMs) are immediately apparent, endlessly exciting and, at times, downright scary. For marketers, they represent a critical tool for improving productivity. Both in scaling content production and enabling deeper market analysis and insights.
‘Meet the Revolutionaries’ focuses on the efforts of the industry executives helping to push digital marketing into a new era of data collaboration. Here, we chat with Tim Abraham, Senior Director of Data Partnerships at The Trade Desk…
Microsoft Advertising has been named as the Headline Partner of New Digital Age’s upcoming winter ‘Trinity Lunch’ event…
An estimated 1 in 5 children are impacted by digital poverty and in an era where remote learning and digital skills are crucial…
The internet contributes more than 3.7% of global greenhouse gas emissions, with video representing over 80% of the traffic, writes Philippe Wetzel, CEO and founder of VITEC…
Google’s Demand Gen officially launches to all advertisers this month. Ciaran Deering, Head of Online, The Grove Media outlines what this might mean for marketers…
“What makes a good brand great?” I posed this question to the audience at New Digital Age Foresight in London last month, receiving answers ranging from ‘the people’ through to ‘brand positioning’ and everything in between. So, let’s get specific; what is it that ensures continued success and longevity for a brand? My answer, how strong the company’s unique selling point (USP) is.
Agencies have been using AI for years, writes Peter Moody, Chief Innovation Officer at MullenLowe…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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