Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Voice AI in marketing: everything you need to know

The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis.

Technology

NFTs, Web 3.0 and the business of community

To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.

Technology

Is the time right for a revolution in ethical location-based marketing?

The world as we knew it fundamentally changed in 2020. As we move from a Coronavirus pandemic world towards an environment where Covid-19 is endemic in our communities, marketers need to adapt, and consumer-facing brands should be looking for unique ways to reach customers and make them feel not only safe but valued while on the move.

Technology

Email is back, and it’s better than ever

xRemember the roughly 4,182,462 times that B2B marketers have heard that email was dead? Spam filters, blogs, social media – they all threatened to take email out at some point or another. But email didn’t just survive; it became the most important channel that modern B2B marketers can have at their disposal.

Technology

Throwing out the default mass-marketing strategy and using time more wisely

The trusty ‘one-stop-shop solutions provider’ is a constant source of frustration for most marketers. The fact is, you don’t need to be a corporate agony aunt to realise that building meaningful relationships is only possible when you have conversations with people on their level based on their needs.