News, views and opinion from the adtech and martech industries.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis.
A new neuroscience study by Snapchat and strategic market research consultancy Alter Agents has found that AR offers significantly more immersion and engagement than traditional advertising.
Say It Now has been selected by Group M to act as the group’s UK partner in voice.
To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.
The world as we knew it fundamentally changed in 2020. As we move from a Coronavirus pandemic world towards an environment where Covid-19 is endemic in our communities, marketers need to adapt, and consumer-facing brands should be looking for unique ways to reach customers and make them feel not only safe but valued while on the move.
Key insights on how and when people are voice searching
The Big Issue’s Stop Mass Homelessness (SMASSH) campaign is calling on the Government to address the £360 million in rent arrears which was accrued during the pandemic, arguing this could save them over £2 billion in the future.
Chatbots aren’t all they’re cracked up to be. But is the problem with the tech or the way brands perceive and implement them?
xRemember the roughly 4,182,462 times that B2B marketers have heard that email was dead? Spam filters, blogs, social media – they all threatened to take email out at some point or another. But email didn’t just survive; it became the most important channel that modern B2B marketers can have at their disposal.
The trusty ‘one-stop-shop solutions provider’ is a constant source of frustration for most marketers. The fact is, you don’t need to be a corporate agony aunt to realise that building meaningful relationships is only possible when you have conversations with people on their level based on their needs.
For those who identify as transgender or non-binary, human-computer interfaces are almost never built with them in mind.
Australia’s tech sector is booming. Here’s why the country that once looked abroad now has a captive audience.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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