News, views and opinion from the adtech and martech industries.
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns…
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns…
With near daily stories about the growing popularity of TikTok with younger audiences, Google’s recent announcement of changes to its search functionality to lure back young users back came as no real surprise.
Nano Interactive’s Programmatic Solutions Director, Nikky Hudson, discusses the company’s self-serve solution.
There are still organisations using legacy architecture that is not fit to leverage current technology, writes Thomas Peham, VP of Marketing at headless CMS Storyblok…
Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers…
Sitecore CEO, Steve Tzikakis, discusses the power of content, and how the company intends to help brands deliver that content.
In response to the prospect of a uniquely challenging Q4, omnichannel and programmatic media specialist Xaxis UK has released a report looking at the role of programmatic media in helping marketers to navigate the current economic uncertainty…
Following DMEXCO’s post-COVID comeback, NDA spoke to Ellliot Hill, Chief Marketing Officer at VeraViews…
Announced at the Sitecore Symposium 2022 in Chicago, the new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
As we all transition to increasingly digital lifestyles, the opportunities to present content to consumers appears to grow by the day. Unfortunately, so too does the volume of content that must be created to capitalise on those opportunities.
Digital twins can and are creating value across purposes, contexts, and industries, from buildings management, to transport, to supermarkets, to banking. In 2018 the UK government set up the Centre for Digital Built Britain (CDBB) at the University of Cambridge as a focal point to develop a National Digital Twin.
Storyblok, a leading headless CMS for enterprise companies, is planning major expansion in the Asia Pacific region, with new hubs in Hong Kong, Singapore and Australia…
Heather Lloyd, Head of Product Marketing at Nano Interactive, explores the benefits of focusing on cookieless attention metrics and campaign measurement.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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