Why Google FLoCs won’t solve customer concerns about privacy
May 10, 2021
The worldwide shift away from third-party cookies and toward FLoCs, as spearheaded by Google, is a step back instead of a step forward.
Technology
News, views and opinion from the adtech and martech industries.
Technology
Justin Pearse
April 28, 2021
Covid-19
The true extent of the pandemic shift to digital
The COVID-19 pandemic has accelerated the consumer shift to digital media, with activity increasing across all areas of the online world
Tyrone Stewart
April 27, 2021
Partner Content
Streaming pirates and broadcasters have a lot in common – with one big difference
Based on our own research, the top pirate web domains -earn around $7 million in ad revenue annually. Here’s what you need to do about it.
Justin Pearse
April 26, 2021
Technology
Emulating Tom and Jerry: Staying one step ahead of cybercriminals
Across the world, cybercriminals are a slippery bunch – often two steps ahead of the companies they’re trying to defraud and making money off the back of our misfortunes. And when it comes to ad fraud, they’re no different, instead targeting marketers.
Justin Pearse
April 23, 2021
Technology
From Die Hard to Fluid – Now is the fans’ moment
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
Justin Pearse
April 21, 2021
General
Lessons from EMEA: How Europe is Fast Tracking Its CTV Journey
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
Justin Pearse
April 20, 2021
General
CTV appetite has fuelled a plague of bots, how do brands fight back?
Worryingly, fraudsters are riding on the coattails of CTV’s meteoric rise, with CTV fraud impressions having increased 220% in 2020 (compared with 2019), and 500,000 fraudulent device signatures detected daily.
Justin Pearse
April 16, 2021
Technology
The real value of email as a marketing channel
Over the past year despite the accelerated growth surrounding modern communication tools like Zoom and Slack it’s estimated that around 80% of businesses still use email as their primary communication tool, especially when it comes to external communications.
Justin Pearse
April 16, 2021
