Technology

The combination of the global health crisis and home-based living has led to an inevitable rise in health related online searches.

The problem with this plethora of platforms is that the bulk of them seem to be reporting tools, which rarely afford SEO experts a complete view of their own performance, let alone the secrets of their rivals’ success.

There are certain steps marketers must take to enhance their existing strategies in order to stay one step ahead of competition and prepare their business to ensure it can cater to and satisfy the next generation of digital customers.

The past year has shown how data-led leaders within IT and beyond know they need to create processes and onboard technology to get quicker, faster and more agile.

Intent data could be the golden ticket for B2B marketers looking to offer unparalleled, deeply personalised customer experiences.

To say we are a progressive industry would be an understatement. Digital technology drives significant changes across all aspects of humanity. Shouldn’t that inherently make ours the most inclusive companies to work for?