Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Advertising

NDA meets Waze: why shifts in driver behaviour provide new opportunities for advertisers

In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?

Technology

Designing and developing web experiences for everyone

The web is constantly changing, but accessibility, usability and inclusion are always paramount concerns. As designers and developers, we have to stay alert – and adapt – to make sure we create experiences for all.

Technology

My Digital Hero: Ian Maude, The Project X Institute

Ian Maude is an internet advertising analyst and Executive Director at The Project X Institute, a media and advertising think tank and advisory collective, which he co-founded with his business partner Jon Watts.  We asked who his digital hero is.