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Technology

News, views and opinion from the adtech and martech industries.

Technology

Ozone announces two promotions within its leadership team

Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has announced the promotions of Bryan Scott and Matthew Townsend to Chief Marketing Officer and Chief Product Officer respectively…

Technology

LLM Wars: How to choose the right AI model as a marketer

The use cases of Large Language Models (LLMs) are immediately apparent, endlessly exciting and, at times, downright scary. For marketers, they represent a critical tool for improving productivity. Both in scaling content production and enabling deeper market analysis and insights.

Technology

AI points the way to a cookieless world on Google

Google’s Demand Gen officially launches to all advertisers this month. Ciaran Deering, Head of Online, The Grove Media outlines what this might mean for marketers…

Technology

Generative AI: The next frontier for advertisers

“What makes a good brand great?” I posed this question to the audience at New Digital Age Foresight in London last month, receiving answers ranging from ‘the people’ through to ‘brand positioning’ and everything in between.  So, let’s get specific; what is it that ensures continued success and longevity for a brand? My answer, how strong the company’s unique selling point (USP) is.

Technology

Cutting through the noise of AI  

Agencies have been using AI for years, writes Peter Moody, Chief Innovation Officer at MullenLowe…