Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Composable tech stacks – an innovation driver for businesses?

A recent Gartner study found that businesses which adopt a composable approach to their tech stacks could outpace their competition by 80% in the next year. Once a little-known concept, composable technology architecture is fast becoming a hot topic across all sectors and verticals.

Technology

Generative AI in digital marketing: How to cover the bases and end up on the winning team

A recent Gartner study found that 71 percent of Chief Marketing Officers (CMOs) lack sufficient budget to fully execute their plans. With their purse strings tied, many marketing leaders are being forced to explore new routes to success. At this time, many have been looking to Artificial Intelligence (AI) to support more efficient growth, with more than forty percent of international marketers reporting AI has helped increase revenue and enhance performance.

Technology

MLOps and LLMOps – How do they differ?

With the rise in Big Data, followed by the Artificial Intelligence renaissance, many organisations have started considering how to leverage large amounts of data effectively, seamlessly and efficiently. That is how MLOps emerged. However, recently we observed an outbreak of a new technology, called Large Language Models (LLM). In principle LLM are models, so the question is how can we ensure high standards of the LLM solutions using already known methods

Technology

Climbing the table: data’s role in football

Since the first professional football match in 1863, the popular game has been based on grit, determination, and passion. In recent years, technology has brought significant changes to the game and impacts almost every corner of the footballing world – from on the field decision-making to club development, player identification and growth. In line with these technological advancements, the reliance on data is only increasing.