Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Reasons to be cheerful 2023: Matt Andrew of Ekimetrics on the future of holistic measurement

NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Matt Andrew, UK GM and Partner at Ekimetrics…

Technology

The power of personalisation during an economic downturn

People are becoming more hesitant to spend, and therefore more purposeful when they do, meaning a highly targeted and sophisticated consumer experience, allowing consumers to select products they connect with that are also suited to their financial situation is playing a bigger role than ever before

Technology

Reasons to be Cheerful 2023: Nick Eshkenazi, Chief Digital & Product Officer, Prezzee

NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Nick Eshkenazi, Chief Digital & Product Officer, Prezzee…

Technology

Reasons to be Cheerful 2023: Ben Hookway, CEO and Co-Founder, Relative Insight

NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Ben Hookway, CEO and Co-Founder, Relative Insight.

Technology

Web3 – The End of Advertising?

The shift to a web3 economy is going to have a massive impact on marketing, writes Graham Cooke…

Technology

Controlling data wastage: Tips to make data work harder for improved customer experience through the cost of living crisis

Our research has found that Brits are increasingly re-categorising products they once considered essential as “nice to have”, with the sectors most severely affected by this shift being retail, entertainment and media, travel and hospitality. Needless to say, this makes for a challenging marketing environment – especially for those high risk sectors.