Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

The real value of email as a marketing channel

Over the past year despite the accelerated growth surrounding modern communication tools like Zoom and Slack it’s estimated that around 80% of businesses still use email as their primary communication tool, especially when it comes to external communications.

Read More ->
Agencies

Liam Brennan: Going back for the future

We tend to tackle straightforward problems with complex solutions and celebrate achievements in complexity rather than improvement in outcome. Indeed, often complex problems will have simple solutions.

Read More ->