News, views and opinion from the adtech and martech industries.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
A recent Gartner study found that businesses which adopt a composable approach to their tech stacks could outpace their competition by 80% in the next year. Once a little-known concept, composable technology architecture is fast becoming a hot topic across all sectors and verticals.
A recent Gartner study found that 71 percent of Chief Marketing Officers (CMOs) lack sufficient budget to fully execute their plans. With their purse strings tied, many marketing leaders are being forced to explore new routes to success. At this time, many have been looking to Artificial Intelligence (AI) to support more efficient growth, with more than forty percent of international marketers reporting AI has helped increase revenue and enhance performance.
Commerce marketing practice The Mars Agency has unveiled the newest generation of its Marilyn® Commerce Marketing Technology platform…
Attest, a leading consumer research platform, has expanded its offering with the addition of Video Responses…
Finnish buying intent data platform NinaData has announced its integration with Equativ, a leading independent adtech platform…
Research from Twilio (NYSE: TWLO), a customer engagement platform that drives real-time, personalised experiences, shows that AI automation has emerged as the primary means by which businesses are looking to grow revenues and operate efficiently…
Rachel Conlan, Global Chief Marketing Officer at Binance, talks to NDA about the crypto exchange’s marketing strategy.
Inga Petryaevskaya, CEO and Founder of VR collaboration platform ShapesXR discusses the potential of eXtended Reality (XR) to transform business operations…
Optimizely, a leading digital experience platform provider, has unveiled a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One…
InMobi, a provider of content, monetisation and marketing technologies, has unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals…
With the rise in Big Data, followed by the Artificial Intelligence renaissance, many organisations have started considering how to leverage large amounts of data effectively, seamlessly and efficiently. That is how MLOps emerged. However, recently we observed an outbreak of a new technology, called Large Language Models (LLM). In principle LLM are models, so the question is how can we ensure high standards of the LLM solutions using already known methods
Since the first professional football match in 1863, the popular game has been based on grit, determination, and passion. In recent years, technology has brought significant changes to the game and impacts almost every corner of the footballing world – from on the field decision-making to club development, player identification and growth. In line with these technological advancements, the reliance on data is only increasing.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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