News, views and opinion from the adtech and martech industries.
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
As we face an uncertain economic future, NDA is meeting leaders from across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Ariel Quinones, Co-Founder of Ironhack international tech school…
Andreas Hartmann, CEO & Co-founder of Vaix – a Sportradar company, explains why AI-driven personalisation is a game changer.
NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Matt Andrew, UK GM and Partner at Ekimetrics…
Origin, the UK cross media measurement initiative has issued a request for proposals for the provision of independent commercial TV spot records, to be used within its advanced single source cross media measurement system.
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has gained Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, its attention-based analytics and performance solution…
What will be the big talking points for the digital media industry in 2023? A panel of adtech experts offered their views at a recent event, hosted by Smartframe and New Digital Age…
People are becoming more hesitant to spend, and therefore more purposeful when they do, meaning a highly targeted and sophisticated consumer experience, allowing consumers to select products they connect with that are also suited to their financial situation is playing a bigger role than ever before
NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Nick Eshkenazi, Chief Digital & Product Officer, Prezzee…
NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Ben Hookway, CEO and Co-Founder, Relative Insight.
The shift to a web3 economy is going to have a massive impact on marketing, writes Graham Cooke…
Our research has found that Brits are increasingly re-categorising products they once considered essential as “nice to have”, with the sectors most severely affected by this shift being retail, entertainment and media, travel and hospitality. Needless to say, this makes for a challenging marketing environment – especially for those high risk sectors.
The sponsorship will run across the UK’s only dedicated Arts and Culture free-to-air TV channel for 12 months.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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