Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
News, views and opinion from the adtech and martech industries.
Emil Bielski is Managing Director at Croud has over 15-years experience in the digital industry. Prior to Cround, he held roles at companies including iProsect, MEC and Maxus. We asked who his digital hero is.
Hawk Surveys enables brands to derive granular insights on ad effectiveness, and use this knowledge to inform further activity and demonstrate ROI.
Comscore Everywhere is a single-source, unified, cross-platform measurement solution aimed at delivering deduplicated insights around media consumption.
Digital entertainment and media platform
Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.
Although CTV offers consumers the same lean-in, video experience as linear television, it provides brands with targeting abilities that are more in line with digital advertising. More precise targeting and greater measurement capabilities means more relevant ad experiences for consumers.
The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis.
A new neuroscience study by Snapchat and strategic market research consultancy Alter Agents has found that AR offers significantly more immersion and engagement than traditional advertising.
Say It Now has been selected by Group M to act as the group’s UK partner in voice.
To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.
The world as we knew it fundamentally changed in 2020. As we move from a Coronavirus pandemic world towards an environment where Covid-19 is endemic in our communities, marketers need to adapt, and consumer-facing brands should be looking for unique ways to reach customers and make them feel not only safe but valued while on the move.
Key insights on how and when people are voice searching