Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

My Digital Hero: Emil Bielski, Managing Director, Croud

Emil Bielski is Managing Director at Croud has over 15-years experience in the digital industry. Prior to Cround, he held roles at companies including iProsect, MEC and Maxus. We asked who his digital hero is.

Technology

Nielsen debuts CTV ad optimisation tool

Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.

Technology

Looking at the bigger picture: What marketers need to know about CTV in 2022

Although CTV offers consumers the same lean-in, video experience as linear television, it provides brands with targeting abilities that are more in line with digital advertising. More precise targeting and greater measurement capabilities means more relevant ad experiences for consumers.

Technology

Voice AI in marketing: everything you need to know

The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis.

Technology

NFTs, Web 3.0 and the business of community

To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.

Technology

Is the time right for a revolution in ethical location-based marketing?

The world as we knew it fundamentally changed in 2020. As we move from a Coronavirus pandemic world towards an environment where Covid-19 is endemic in our communities, marketers need to adapt, and consumer-facing brands should be looking for unique ways to reach customers and make them feel not only safe but valued while on the move.