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Strategy

My Best Marketing Tip: “It’s fine to be a Jack of all trades”, Sam Dolan, Head of Marketing at Aunt Bessie’s

In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”

Strategy

My Best Marketing Tip: “Just go and find the answer”

Sandra Ferreira may be the Global Head of Innovation at Costa Coffee, but she didn’t always know everything there is to know about coffee… quite the contrary. When she spoke to us on the Shiny New Object podcast, Sandra shared how her secret weapon was to always dig for the answer, ask questions and never let big “hairy” questions get in the way of achieving her goals.

Programmatic

Rob Webster: AI without purpose is useless

Rob Webster is Founder of  Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.