Patrick Collister: Ageism. Whose problem is it?
7 March 2023
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
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Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.
WARC is predicting that global ad spend will slow to 2.6% in 2023 and cited that social media companies were expected to bear the brunt of the slowdown. At the same time, the industry at large is talking about media inflation across channels.
How did brands perform around the Queen’s funeral?
nna Musikhina is CMO, Digital Transformation and Ecommerce Acceleration at L’Oréal. Throughout her career, she became fascinated with the digital world and with how “it all worked” – from coding to web design to creating entire virtual worlds.
How can we address the environmental impact of digital transformation?
For those of you lucky enough to go to Cannes back in June, which Cannes Lions festival did you go to?
Tatyana Kahl, Marketing Director for Activation and Usage at VISA Europe, thinks that marketers need to stay curious before anything else. And she’s not just thinking about gathering and analysing marketing trends and performance data…
Having recently collaborated with Meta on a project exploring the optimal conditions for successful and meaningful experimentation, we looked at how this can be used to affect organisational change; specifically, what are the common barriers, what is the optimal process, and how do we make sure what we learn is actionable.
According to Telenor’s Director, Head
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Is it me or is the art of objectivity and pure planning getting harder to sell than ever?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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