Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
The adtech industry talks a very good game about the importance of diversity but the issue is so endemic that its actions often don’t follow suit.
When my friend Oli Marlow Thomas founded Ad-Lib.io, he founded it with the rather dramatic mission statement, ‘Let’s save the internet’. His pitch to brands was that because the web was awash with such bad advertising, the whole business model was in danger of collapse…
It’s been said before but, putting the consumer at the very centre of your marketing strategy will yield the best results
Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.
At a time when many people are suffering in the world due to actions of others that can only be described as evil, I think it is worth us looking at why and what, in our own area of influence, we can do to improve things and clean up.
Marketeers seldom settle for a primary KPI being quite enough, and it is important to have hundreds of cells and multiple columns on a sheet to continue a Stockholm syndrome-esque analysis paralysis of over measurement
Spotify has just signed a sponsorship agreement with FC Barcelona, to the value of an estimated 280 million euros. Brad Rees takes a look at the deal
The internet was where democracy would be extended. Where powerful new communities would form to set others free.
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Media groups are set to spend more than $140bn on added content in 2022 . What does this mean fir the audience?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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