Interviews, insight & analysis on digital media & marketing

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Retail

Harmony Murphy: Three trends for retail marketers to watch for in 2022

Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.

Strategy

My Best Marketing Tip: Anheuser-Busch InBev’s Amy Chiwaye

Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.

Publishing

Dora Michail-Clendinnen: COP26, Captain Kirk & sustainability

COP26 has got us all talking about sustainability. While agreeing an immediate action plan to tackle climate change topped the agenda for delegates, for the rest of us – from businesses and brands to the average person on the street – the focus has been on the day-to-day changes we can make to ensure that we are all doing our bit to sustain the planet.