Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
Brand activism is on everyone’s radar right now. From sustainability to D&I, every boardroom is adding ESG to the agenda…
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
As well as addressing the measurement challenges, advertisers need to get their martech setup in order too. Measurement is hard enough in the modern world when you have a great setup, it’s next to impossible when you don’t.
A little before Xmas I was lucky enough to be speaking with a number of industry legends over a festive drink or two. We spoke about the old days of course but also about the many challenges facing the marketing industry in 2022 and beyond.
As the Director for Go-To-Market Strategy at The North Face, Jennifer Mohammed works with the brand leadership teams across the company to organise the end-to-end journey of campaigns, from conception through to the actual launch on the market. Her career spans over 16 years in DTC, with brands such as Puma, Guess, and the Arcadia Group.
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s creative columnist.
Trends decks can be dangerous when thye get into the wrong hands. Mainly clients.
2021 like 2020 before it will go down as two of those generational years where the world and digital marketing in particular changed.
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
COP26 has got us all talking about sustainability. While agreeing an immediate action plan to tackle climate change topped the agenda for delegates, for the rest of us – from businesses and brands to the average person on the street – the focus has been on the day-to-day changes we can make to ensure that we are all doing our bit to sustain the planet.