Cadi Jones: Programmatic is digital transformation: it’ll happen to everything
April 27, 2022
Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
Columns
Cadi Jones: Programmatic is digital transformation: it’ll happen to everything
April 27, 2022
Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
Strategy
Katy Howell: Brand activism means living on the social knife edge
Brand activism is on everyone’s radar right now. From sustainability to D&I, every boardroom is adding ESG to the agenda…
NDA Staff
February 9, 2022
Retail
Harmony Murphy: Three trends for retail marketers to watch for in 2022
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
Justin Pearse
February 7, 2022
Strategy
Patrick Collister: Without empathy there is atrophy
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Justin Pearse
January 31, 2022
Programmatic
Robert Webster: Saving marketing’s soul – Getting tracking in order
As well as addressing the measurement challenges, advertisers need to get their martech setup in order too. Measurement is hard enough in the modern world when you have a great setup, it’s next to impossible when you don’t.
Justin Pearse
January 18, 2022
Programmatic
Robert Webster: Saving marketing’s soul – time to overhaul measurement and attribution
A little before Xmas I was lucky enough to be speaking with a number of industry legends over a festive drink or two. We spoke about the old days of course but also about the many challenges facing the marketing industry in 2022 and beyond.
Justin Pearse
January 13, 2022
Strategy
My Best Marketing Tip: “Speak to the consumers you actually have, not just the ones you want to attract”
As the Director for Go-To-Market Strategy at The North Face, Jennifer Mohammed works with the brand leadership teams across the company to organise the end-to-end journey of campaigns, from conception through to the actual launch on the market. Her career spans over 16 years in DTC, with brands such as Puma, Guess, and the Arcadia Group.
NDA Staff
December 16, 2021
Agencies
Patrick Collister: Christmas Ads 2021: The definitive rankings
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s creative columnist.
Justin Pearse
December 15, 2021
Advertising
All I want for Christmas is realistic predictions
Trends decks can be dangerous when thye get into the wrong hands. Mainly clients.
Andy Oakes
December 14, 2021
Programmatic
Rob Webster: 2022 digital marketing predictions
2021 like 2020 before it will go down as two of those generational years where the world and digital marketing in particular changed.
Justin Pearse
December 8, 2021
Strategy
Dan Plant: The power of the pause – could advertising benefit from a slower pace?
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Justin Pearse
November 23, 2021
Strategy
My Best Marketing Tip: Anheuser-Busch InBev’s Amy Chiwaye
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
NDA Staff
November 22, 2021
Publishing
Dora Michail-Clendinnen: COP26, Captain Kirk & sustainability
COP26 has got us all talking about sustainability. While agreeing an immediate action plan to tackle climate change topped the agenda for delegates, for the rest of us – from businesses and brands to the average person on the street – the focus has been on the day-to-day changes we can make to ensure that we are all doing our bit to sustain the planet.
Justin Pearse
November 15, 2021
