Dan Plant: The power of the pause – could advertising benefit from a slower pace?
November 23, 2021
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Columns
Dan Plant: The power of the pause – could advertising benefit from a slower pace?
November 23, 2021
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Agencies
Patrick Collister: Are creative agencies giving up on creativity?
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s new columnist.
NDA Staff
October 5, 2021
Advertising
Parents – the no-holds-barred focus group
Regular NDA columnist Simon Akers had quite the conversation with his parents on the phone, and it all started from a new ad about baked beans.
Andy Oakes
October 4, 2021
Strategy
My Best Marketing Tip: “Develop empathy and insight”
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
NDA Staff
September 29, 2021
Strategy
Simon Halstead: Don’t neglect the core
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Justin Pearse
September 27, 2021
Strategy
My Best Marketing Tip: “It’s fine to be a Jack of all trades”, Sam Dolan, Head of Marketing at Aunt Bessie’s
In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”
NDA Staff
September 20, 2021
Publishing
Can independent publishers beat walled gardens for campaign performance? Yes. But they need to prove it
Backing independent publishers against tech giants is not a controversial position. Everyone likes a stylish, creative underdog.
Justin Pearse
September 16, 2021
Programmatic
MediaLad: Ad verification: a thing of beauty and necessity
Who’s MediaLad? In digital media, everyone pretends they know who he, or she, is. We do. Or do we? What we do know is that the anonymous media hero is NDA’s regular columnist.
Justin Pearse
September 7, 2021
Strategy
My Best Marketing Tip: “Just go and find the answer”
Sandra Ferreira may be the Global Head of Innovation at Costa Coffee, but she didn’t always know everything there is to know about coffee… quite the contrary. When she spoke to us on the Shiny New Object podcast, Sandra shared how her secret weapon was to always dig for the answer, ask questions and never let big “hairy” questions get in the way of achieving her goals.
NDA Staff
September 6, 2021
Strategy
Patrick Collister: Has advertising lost its sense of humour?
We are in the middle of the awards season and there’s one extraordinary piece of work from 2020 I haven’t seen honoured in any of the 2021 shows.
Justin Pearse
September 2, 2021
Programmatic
Rob Webster: AI without purpose is useless
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
Justin Pearse
August 31, 2021
Practice Makes Unperfect
What is linguistic diversity and why does it keep getting forgotten?
By Sara Di Pietrantonio, Global
Andy Oakes
August 20, 2021
Strategy
Harmony Murphy: Harnessing the power of curiosity in marketing
Customer data is gold dust, but in order to harness that curious mindset – and win over the hearts and minds of customers — marketers must ask more, and better, questions of their data, partners and technology.
Gillian McCusker
August 18, 2021
