For brands looking to engage consumers in an increasingly competitive online arena, historical tried and tested tactics are no longer enough. So how can they cut through?
As we hit the halfway mark in this series, it’s time to look at relationships. Without creating a high-performing team, you simply cannot be a high-performing CEO.
When I ask successful senior leaders to describe their job, nine out of ten can’t do it clearly. Nor can they easily share the purpose of their role.
Ironically, the more senior a leader becomes, the less their business checks that this critical role is clearly defined and agreed.
Dora Michail-Clendinnen is Chief Strategy
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
Marco Bertozzi, most recently Vice
Jay Richards, NDA’s regular columnist,