Interviews, insight & analysis on digital media & marketing

Columns

Programmatic

Rob Webster: We have to talk about Facebook

Rob Webster is Founder of  Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.

Retail

My Best Marketing Tip: “Think about the long-term benefits of investments you’re making now”

Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).

Advertising

Parents – the no-holds-barred focus group

Regular NDA columnist Simon Akers had quite the conversation with his parents on the phone, and it all started from a new ad about baked beans.