Interviews, insight & analysis on digital media & marketing

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Strategy

Tom Jenen: Recruiting talent? Time to tap your team

hese days it seems like everyone is looking for the unicorn resource, that “account exec with three years’ experience but a great network” or the “integration specialist with front end dev skills yet knows how to satisfy customers”.

Practice Makes Unperfect

Hybrid vigour: The future of events?

With COVID restrictions easing, there has been a lot of talk about hybrid events, but what will they look like and can they really work?

Strategy

First-Time CEO: three traps to avoid when the stakes are high

Clarity on your role and remit makes everything easier for successful change. When you are CEO for the first-time, the stakes are high and it’s natural to rush to get things underway. This is where the cracks start to appear