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Sean Betts: The Marketing Singularity Is Nearer Than You Think

7 December 2023

I can still remember my excitement back in 2005 when Ray Kurzweil published his book The Singularity Is Near. I spent weeks pouring through it, having my mind blown by each of the seven chapters in the 652 pages of the original hardback edition. To this day, I don’t think there’s been another book I’ve read that has quite left the same imprint on me in my professional career. Maybe The Cluetrain Manifesto (2009) and Valve’s Handbook for New Employees (2012) run it close, but let’s not go down those rabbit holes!

Sean Betts: The Marketing Singularity Is Nearer Than You Think

7 December 2023

I can still remember my excitement back in 2005 when Ray Kurzweil published his book The Singularity Is Near. I spent weeks pouring through it, having my mind blown by each of the seven chapters in the 652 pages of the original hardback edition. To this day, I don’t think there’s been another book I’ve read that has quite left the same imprint on me in my professional career. Maybe The Cluetrain Manifesto (2009) and Valve’s Handbook for New Employees (2012) run it close, but let’s not go down those rabbit holes!
Social Media

Adam Chugg: It’s time to diffuse the social media bomb

If algorithmic social media was the advent of the automatic weapon for societal division, I fear generative AI could be the advent of the nuclear bomb. More misinformation, but faster and even more compelling. My worry is that we’re sleepwalking, again, into the unintended consequences of such technology driven by our collective hamartia, our desire for growth.

Justin Pearse 16 April 2023
Agencies

Sophie Strong: The value exchange of social commerce

Social commerce has the potential to play an important part for brands. From scalable audiences and evolved offerings, it is a space which offers brands lots of untapped potential.

NDA Contributor 30 March 2023
Agencies

Sophie Strong: Using testing to go great lengths

Whilst the headlines have been *slightly* more positive about the recession, claiming it isn’t going to be as bad as we think, we are still facing a challenge. We need to do more with less. We need every penny we spend to sweat as much as it can and deliver a significant return.

Justin Pearse 20 February 2023
Agencies

Patrick Collister: More is less

Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.

Justin Pearse 30 January 2023
Agencies

One year on, what has really changed?

At first glance – this may come across as potentially a quite lazy post, and I am hoping the team at NewDigitalAge agree to publish this piece as it is essentially a repost.

But that is the whole point. Hear me out

Andy Oakes 19 December 2022
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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