It seems that the only constant in digital advertising at the moment is change, whether that’s driven by advertisers.
Jay Richards, NDA’s regular columnist, is the Co-Founder of Imagen (previously DivInc), an agency helping brands collaborate with Gen Z through its pool of over 200,000 Gen Z individuals.
I am Gen X. And I have changed.
When I was a kid, I had a length of scratchy string around my neck with my front door key on it and a Casio digital watch. They were the only things I needed when I went out to play after school. And that watch was the only digital thing that I owned.
I like to look at memes – maybe too much. Laugh at them. Share them. Whether you like the things or not (some of them have me in absolute stitches, which is, of course, great for said mental health) memes are often a barometer of the thinking, tone of voice and the call out of irony.
Harmony Murphy is GM Advertising
Liam Brennan (@LCBrennan), Global Director of
Akama Davies is Director, Global
By Matthew Morgan, Managing Director,