Patrick Collister: AI. The genie’s out
5 June 2023
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Columns
Patrick Collister: AI. The genie’s out
5 June 2023
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Retail
My Best Marketing Tip: “Progress, not perfect”, Julia Austin, Digital Director, Bravissimo
Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.
NDA Staff
23 March 2022
Programmatic
Rob Webster: The Open Ecosystem is starting to grow up!
At a time when many people are suffering in the world due to actions of others that can only be described as evil, I think it is worth us looking at why and what, in our own area of influence, we can do to improve things and clean up.
Justin Pearse
22 March 2022
Strategy
From start to finish, keep your KPIs clear to stay on course
Marketeers seldom settle for a primary KPI being quite enough, and it is important to have hundreds of cells and multiple columns on a sheet to continue a Stockholm syndrome-esque analysis paralysis of over measurement
Andy Oakes
22 March 2022
Publishing
Sure, the fanbase is big enough but look at the attribution
Spotify has just signed a sponsorship agreement with FC Barcelona, to the value of an estimated 280 million euros. Brad Rees takes a look at the deal
Andy Oakes
18 March 2022
Advertising
Not Another Utopia
The internet was where democracy would be extended. Where powerful new communities would form to set others free.
Andy Oakes
9 March 2022
Technology
Harmony Murphy: The importance of positive role models and breaking the bias this #IWD2022
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Justin Pearse
6 March 2022
Publishing
The audience are collateral damage in the streaming wars
Media groups are set to spend more than $140bn on added content in 2022 . What does this mean fir the audience?
Andy Oakes
24 February 2022
Agencies
Liam Brennan: Optimisation doesn’t mean streamlining
by Liam Brennan, Global Lead
NDA Staff
16 February 2022
Strategy
Katy Howell: Brand activism means living on the social knife edge
Brand activism is on everyone’s radar right now. From sustainability to D&I, every boardroom is adding ESG to the agenda…
NDA Staff
9 February 2022
Retail
Harmony Murphy: Three trends for retail marketers to watch for in 2022
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
Justin Pearse
7 February 2022
Strategy
Patrick Collister: Without empathy there is atrophy
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Justin Pearse
31 January 2022
