Interviews, insight & analysis on digital media & marketing



My Best Marketing Tip: “Progress, not perfect”, Julia Austin, Digital Director, Bravissimo

Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.


Rob Webster: The Open Ecosystem is starting to grow up!

At a time when many people are suffering in the world due to actions of others that can only be described as evil, I think it is worth us looking at why and what, in our own area of influence, we can do to improve things and clean up. 


From start to finish, keep your KPIs clear to stay on course

Marketeers seldom settle for a primary KPI being quite enough, and it is important to have hundreds of cells and multiple columns on a sheet to continue a Stockholm syndrome-esque analysis paralysis of over measurement


Not Another Utopia

The internet was where democracy would be extended. Where powerful new communities would form to set others free.


Harmony Murphy: Three trends for retail marketers to watch for in 2022

Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.