Interviews, insight & analysis on digital media & marketing

Opinion

Retail

Ownership is not all important in retail, Experience is

The sharing economy is a concept that has existed for a long time, despite what you may think – imagine a library where knowledge and wisdom can be shared, dating back as far as the 7th century B.C.

How to find valuable audiences currently beyond your reach

In the clamour to find privacy-compliant alternatives to the invasive methods of tracking and targeting customers based on cookies and mobile IDs, many marketers are taking another look at the insights available via the billions of social media interactions that take place every day.

Spoiler Alert – mobile works and you can prove it

Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability.

Social Media

The importance of building a compliant social business from the ground up

Social media has become an increasingly integral part of our everyday lives and an indispensable form of communication. With an estimated 4.2 billion users across social media platforms, it is now estimated that around 87% of UK teens aged 12-15 have a social media account.