Interviews, insight & analysis on digital media & marketing

Opinion

Programmatic

Celebrating Women in programmatic: Anne-Claire Cornee, Dailymotion

The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anne-Claire Cornee, Sales Director, Global Brands & EMEA Markets, Dailymotion.

Programmatic

Personified Advertising to power mobile branding strategies in 2022

A host of new solutions have sprung up to solve the issues faced by removing third-party cookies and identifiers. With over a year until these changes come into practice, advertisers are posed with more questions. Do they make the switch from an ID-based to an ID-less approach? If so, when should they do this?

Practice Makes Unperfect

Calling BS: why ignoring burnout syndrome will harm your business

According to a 2021 survey on burnout, employees reported being asked to take on more work; toxic workplace culture (gossip, sexism, excessive workplace politics, bullying, etc.); being asked to complete work faster; and micromanagement at work as the top reasons contributing to burnout. 

Practice Makes Unperfect

Yes, your ad looks boring! Why are we still not putting creativity first?

It’s no secret that in recent years we’ve seen dazzling, award-winning creativity in digital advertising dwindle, in favour of hyper-targeted data strategies, efficiency-driving and over-measurement of traditional ‘spreadsheet KPIs’, all underpinned by programmatic activation.

Technology

Is the time right for a revolution in ethical location-based marketing?

The world as we knew it fundamentally changed in 2020. As we move from a Coronavirus pandemic world towards an environment where Covid-19 is endemic in our communities, marketers need to adapt, and consumer-facing brands should be looking for unique ways to reach customers and make them feel not only safe but valued while on the move.