Thomas Peham, VP of marketing at enterprise CMS Storyblok, explains how marketers can ensure their website is firing on all cylinders for the remainder of the festive rush…
Thomas Peham, VP of marketing at enterprise CMS Storyblok, explains how marketers can ensure their website is firing on all cylinders for the remainder of the festive rush…
With the rise in Big Data, followed by the Artificial Intelligence renaissance, many organisations have started considering how to leverage large amounts of data effectively, seamlessly and efficiently. That is how MLOps emerged. However, recently we observed an outbreak of a new technology, called Large Language Models (LLM). In principle LLM are models, so the question is how can we ensure high standards of the LLM solutions using already known methods
Since the first professional football match in 1863, the popular game has been based on grit, determination, and passion. In recent years, technology has brought significant changes to the game and impacts almost every corner of the footballing world – from on the field decision-making to club development, player identification and growth. In line with these technological advancements, the reliance on data is only increasing.
I think we have an issue with AI and that’s the language. Its brand.
Many marketing teams are struggling to leverage new AI technology, writes Stuart Russell, Chief Strategy Officer at Plinc…
Recent revelations about industry practices concerning children’s safety online have ignited a fervent discussion within the industry, and a much needed discussion at that. Adalytics, a prominent watchdog in the advertising realm, has raised concerns about the data harvesting practices of ad tech and data brokers.
Both advertisers and publishers are beginning to question the cost-effectiveness (and environmental impact) of open marketplace deal (OMP) deals, writes Minica Rodil of Permutive..
With over two decades of experience in the media and advertising world. Paula Norris has worked in many roles both agency and sales side, TV and digital. Her more recent achievements
involved scaling two businesses into new regions and giving them a ‘name’ in the North.
What are female leaders doing to amplify their voices? Amelia Putt of Kekst CNC explores the issue for NDA…
Generative AI promises to redefine the world of sales and sales enablement, writes Tony Grout, Chief Product Officer of Showpad…
Jenny Tsai, CEO of influencer marketing platform WeArisma compares the capabilities of Threads and X…
Ahead of NDA’s second “legendary” Trinity Lunch to be held in Manchester, we catchup with Chris Childs, MD UK & International, Hawk.
Cookies were introduced around 30 years ago and have become an established part of the internet. But holding the potential to open internet users to a range of security concerns, their days are now numbered. This is why first-party data needs to become a priority for all digital agencies.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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