Interviews, insight & analysis on digital media & marketing

Opinion

Technology

Metaverse and the future of fake news

It’s been over a year since Facebook’s CEO Mark Zuckerberg first announced his grand plans to develop the Metaverse. While many people probably heard this term for the first time at that moment, the concept of the “metaverse” is not new but first mentioned by Neil Stevenson in his 1992 novel “Snow Crash” where people used digital avatars to escape reality.

Advertising

A call for TV ad pricing transparency

The practise of purchasing TV ad slots simply based on classic demographic breakdowns is changing, writes Darrick Li of Standard Media Index…

Technology

Measurability is at the heart of customer experience success

There’s little doubt that a first-class customer experience (CX) is worth investing in. Research from Microsoft indicates that experience is chief among customer considerations, with 90% saying CX is important to their choice of (and loyalty to) a brand.

Social Media

A whole new world of payments in the metaverse

The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.

Technology

Measurability is at the heart of customer experience success

There’s little doubt that a first-class customer experience (CX) is worth investing in. Research from Microsoft indicates that experience is chief among customer considerations, with 90% saying CX is important to their choice of (and loyalty to) a brand.