As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
As an industry that finds itself in a constant state of growth and flux, there is ongoing speculation regarding Artificial Intelligence (AI) and consumer ethics. Whether it’s a concern about job automation, which is expected to impact 30% of jobs in the UK by 2030, concerns over salary implications, or the biases some have been proven to hold, AI has become an industry disruptor.
Every peak-season shopper is different, with some spending a long time researching what they plan to buy and for whom, as others respond to tempting offers they receive as they shop. Our team of experts have identified three distinct behavioural patterns which most potential buyers follow. What do these patterns look like, how do they differ and how can they be used to create personalised and tailored experiences during the busy Black Friday period?
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Consumers already have access to next day delivery, free shipping and returns, competitive prices and discount codes, and more choice than ever before. But it’s about to get even easier to shop online thanks to the explosion of generative AI.
The ongoing evolution of TV viewing habits – whether traditional or via on-demand services – is sparking discussions about the allocation of TV budgets within advertising and marketing teams across the country
The adtech industry is no stranger to change, and we have all witnessed numerous examples of
businesses sinking due to unwillingness to adapt and listen to the changing trends.
The ebb and flow of stock availability has been an ever-present challenge in retail, meaning a firm grip on supply chain order management is key to keeping operations running smoothly. Beyond this, the ability to remain agile across the supply chain and anticipate unpredictable peaks in product demand has never been more important.
The use cases of Large Language Models (LLMs) are immediately apparent, endlessly exciting and, at times, downright scary. For marketers, they represent a critical tool for improving productivity. Both in scaling content production and enabling deeper market analysis and insights.
Gergana (Geri) Kirovska is CCO and Co-Founder of Rayn, a predictive behavioral analytics platform – creating digital twins of customers, allowing for data augmentation and simulation.
Privacy and identity are not incompatible with personalised advertising or creating meaningful relationships with customers, but rather essential components of a successful and sustainable digital ad ecosystem. It’s time we give data control back to the customer and create a healthy ecosystem that preserves privacy in a way that both the consumers, and marketers, can flourish.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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