Interviews, insight & analysis on digital media & marketing

Opinion

Social Media

Does Livestream Shopping have a future in the West?

Meta is sunsetting its live stream shopping business on Instagram, just six months after it closed the same offering on Facebook.

What may have been an interesting experiment, ultimately did not deliver. Its end highlights the challenges that social media players – keen to diversify their advertising revenues – are facing. And it explains why they’ve tried to replicate China’s success with livestream shopping, where the medium is integral to eCommerce and estimated to drive 4.9 trillion Yuan in 2023 (£595 billion).

How to plan for a career in digital

This series aims to myth-bust misconceptions about the digital industry by showcasing the journey and talent of some of our fantastic women in digital.