Interviews, insight & analysis on digital media & marketing

Opinion

Programmatic

My 2022 Predictions: Dilip Shukla, MD, Brand Advance

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Dilip Shukla, MD, Brand Advance.

Technology

Voice AI in marketing: everything you need to know

The integration of voice AI into marketing and customer service holds the potential to provide businesses with more comprehensive customer profiling, improved data collection, and better data analysis.

Programmatic

Getting Programmatic Right in 2022

As we head into a new year, we have a chance to reflect on the changes that have been, learn from past challenges and build ourselves back up for a better, more sustainable, long-term future

Publishing

The metaverse could offer brands emotional connectivity at scale

The renaming of Facebook to Meta has prompted much speculation about what Mark Zuckerberg’s new world – “a virtual environment where you can be present with people in digital spaces” – will really offers consumers and brands.

Partner Content

Why programmatic was always going to fall short on transparency

Programmatic advertising can be, and has been, incredibly beneficial to the stakeholders within the ecosystem, but it’s also incredibly expensive for advertisers – and this is just one of the major issues. Alongside the costs associated, programmatic struggles a great deal when it comes to transparency as well.