Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Programmatic
UK consumers less concerned in 2022 about their data privacy than 10 years ago
UK consumers are becoming less concerned about their data privacy, according to new research by the UK Data & Marketing Association (DMA), Global Data & Marketing Alliance (GDMA), and customer intelligence specialists Acxiom.
Michael Feeley
28 March 2022
General
Consumers more willing to share data in 2022, finds study
Consumers are increasingly comfortable with data sharing, especially if there is a clear benefit of doing so, according to a new study.
Michael Feeley
16 March 2022
General
TV on top as Nielsen releases 2021 ad spending figures
The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.
Michael Feeley
2 March 2022
Strategy
The majority of CMOs don’t see their digital transformation as being completed
The ‘Media 2025’ study surveyed over 100 global marketers and found that just 11% of them see their digital transformations as being completed.
Tyrone Stewart
1 March 2022
General
Consumer thinking has shifted on brand conversations, finds research
40% of consumers are more
Michael Feeley
24 February 2022
Advertising
Online Video shows strongest growth in price inflation among digital media formats
Online video is enjoying the strongest growth in inflation of all online media types, according to new research from ECI Media Management.
Michael Feeley
15 February 2022
Strategy
Industry leaders reveal the secrets of growth marketing
Marketing transformation consultancy ControlVExposed (CvE)has published its latest report – Why every brand should develop a ‘Growth Marketing’ mindset – exploring the much-misunderstood topic of growth marketing.
Michael Feeley
4 February 2022
Social Media
Consumers are growing more critical of social media ads
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
Tyrone Stewart
3 February 2022
Agencies
UK marketers are in the midst of a confidence crisis
49% of UK marketers feel less confident about making business-critical decisions, compared to before the pandemic, says Treasure Data research.
Tyrone Stewart
1 February 2022
Advertising
Two-thirds of UK gamers ‘would welcome more advertising’
New research commissioned by Anzu.io has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.
NDA Staff
31 January 2022
Technology
Health-diagnosing mirrors and thought-controlled wearables will be here by 2030
‘The Connected Consumer 2030’ report predicts how innovations will improve our lives for the better by 2030.
Tyrone Stewart
27 January 2022
Advertising
2021 was the UK ad market’s strongest ever year
Ad spend growth is expected to be recorded at 26.4% for the year, according to the latest Advertising Association/WARC Expenditure Report.
Tyrone Stewart
27 January 2022
