Interviews, insight & analysis on digital media & marketing



TV on top as Nielsen releases 2021 ad spending figures

The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.


Industry leaders reveal the secrets of growth marketing

Marketing transformation consultancy ControlVExposed (CvE)has published its latest report – Why every brand should develop a ‘Growth Marketing’ mindset – exploring the much-misunderstood topic of growth marketing. 


Two-thirds of UK gamers ‘would welcome more advertising’

New research commissioned by has found that a majority of UK gamers are happy to have more of them in their games — but only if in-game ads blend into the gaming environment, respect the content, and keep prices down.